Forrester Total Economic Impact™ of LiveRamp 2021
To measure the ROI of our clients using ATS, LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study that measures the business benefits of implementing LiveRamp’s Authenticated Traffic Solution.
The study covers:
- Key challenges of organizations that did not have a cookieless identity solution in place before investing in LiveRamp ATS
- Return on investment (ROI), net present value (NPV), and payback period when implementing LiveRamp ATS
- An analysis of budget efficiency, cost avoidance/savings, and unquantified benefits