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2021 Guide to Advertising without Cookies
Marketing
Coordinated, consistent experiences
Precision at scale
Streamlined data activation
Sustainable, addressable reach
Consumer attention is fragmented across many screens and touch points—
With disconnected identity…
Increasing focus on privacy protection…
Inefficiencies from maintaining multiple platforms…
Ecosystem and regulatory changes…
Leveraging data to create exceptional experiences is becoming harder. A scaled, secure, and sustainable solution is needed.
LiveRamp’s leading identity technology enables precise data activation across channels, screens, and devices, acting as the translation layer to enable addressable reach in an ever-evolving industry.
Accelerate the time-to-value of data activation by accessing hundreds of platforms across display, search, social, and TV—all from one easy-to-use platform or API—and bring efficiency to your marketing team.
Navigate the fragmented TV landscape by activating your audiences across screens. From linear to digital video to OTT, cross-screen audience management enables you to implement the most effective cross-screen TV investment strategy.
Reach the right person based on your use case—whether it’s at the individual, household, or account level—and execute data-driven B2C, B2B, and TV campaigns with precision.
Fragmented viewership and evolving privacy regulations make connecting data and reaching audiences with precision more challenging. Data activation resolves these pain points for all players in the ecosystem.
Reach your customers at every precision level across hundreds of platforms, including digital, search, social, and TV.
Maximize reach of your clients’ high-value audiences and power more effective and efficient campaigns across all channels.
Win more business by enabling advertisers to deliver coordinated experiences with first-, second-, and third-party data activation.
Drive more monetization opportunities by making your data accessible on more platforms for easy access to data buyers.
Activate audiences across platforms without sharing sensitive data by leveraging our technology to connect your data to media platforms.
Simplify the complexity of data activation and maintain accuracy across engagements, screens, and platforms to ensure you’re reaching the right audience with the highest success rate.
Access hundreds of integrated platforms across search, display, CTV, and more to reach your customers where they are around the world.
Choose from a powerful UI or API to select which platforms to connect to, and have end-to-end control from data ingestion to delivery to your preferred platforms.
Our Authenticated Traffic Solution (ATS) enables access to valuable, authenticated audiences in environments without third-party cookies and other key identifiers.
