E-book
2021 Guide to Advertising without Cookies
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Data Activation and Onboarding: Reach Your Audience on Every Screen
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Coordinated, consistent experiences
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Precision at scale
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Streamlined data activation
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Sustainable, addressable reach
Consumer attention is fragmented across many screens and touch points—
With disconnected identity…
Increasing focus on privacy protection…
Inefficiencies from maintaining multiple platforms…
Ecosystem and regulatory changes…
Leveraging data to create exceptional experiences is becoming harder. A scaled, secure, and sustainable solution is needed.
Industry-Leading Identity Technology
LiveRamp’s leading identity technology enables precise data activation across channels, screens, and devices, acting as the translation layer to enable addressable reach in an ever-evolving industry.
Largest Global Network of Media Activation Platforms
Accelerate the time-to-value of data activation by accessing hundreds of platforms across display, search, social, and TV—all from one easy-to-use platform or API—and bring efficiency to your marketing team.
Cross-Screen Audience Management
Navigate the fragmented TV landscape by activating your audiences across screens. From linear to digital video to OTT, cross-screen audience management enables you to implement the most effective cross-screen TV investment strategy.
A Hierarchy of Identifiers
Reach the right person based on your use case—whether it’s at the individual, household, or account level—and execute data-driven B2C, B2B, and TV campaigns with precision.
What can I do with data activation?
Targeting
Optimize engagements with the right customers by leveraging the world’s largest and most accurate Identity Infrastructure.
Suppression
Reduce ad spend waste by utilizing a people-based approach to suppressing existing customers.
Personalization
Tailor creatives, content, and messaging that effectively resonates with your audiences.
Channel Diversification
Increase your ability to reach customers by expanding to newly addressable channels such as CTV, search, and cookieless display.
Effectively Engage Your Desired Audiences
Fragmented viewership and evolving privacy regulations make connecting data and reaching audiences with precision more challenging. Data activation resolves these pain points for all players in the ecosystem.
Marketers
Reach your customers at every precision level across hundreds of platforms, including digital, search, social, and TV.
Agencies
Maximize reach of your clients’ high-value audiences and power more effective and efficient campaigns across all channels.
Platforms
Win more business by enabling advertisers to deliver coordinated experiences with first-, second-, and third-party data activation.
Data providers
Drive more monetization opportunities by making your data accessible on more platforms for easy access to data buyers.
Activation Product Pillars
At LiveRamp, we prioritize privacy protection and give you control over your data. Dive into how our leading identity translation technology enables you to reach your audience safely and with precision.
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Privacy-Protecting Activation
Activate audiences across platforms without sharing sensitive data by leveraging our technology to connect your data to media platforms.
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Accuracy at Scale
Simplify the complexity of data activation and maintain accuracy across engagements, screens, and platforms to ensure you’re reaching the right audience with the highest success rate.
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Global and Diverse Integrations
Access hundreds of integrated platforms across search, display, CTV, and more to reach your customers where they are around the world.
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Transparency and Control of Data
Choose from a powerful UI or API to select which platforms to connect to, and have end-to-end control from data ingestion to delivery to your preferred platforms.
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Addressable Reach
Our Authenticated Traffic Solution (ATS) enables access to valuable, authenticated audiences in environments without third-party cookies and other key identifiers.
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