Use measurement to prove TV’s value
Data Plus Math provides comprehensive measurement across linear TV, household addressable, CTV and OTT platforms, and digital video ads. Cross-screen ad measurement includes providing metrics ranging from cross-screen reach frequency to full attribution based on custom brand KPIs. Measure and quantify the impact that TV and premium video have on your business.
The data you need to make smart decisions
Granular reporting provided by Data Plus Math allows you to drill down and draw actionable insights for media optimizations and planning. View data reported, including day parts, networks, platforms, and creative performance against custom audiences. Make smarter media investment decisions using accurate TV ad measurement to understand the true impact of your campaigns.
Measure your connected TV advertising
CTV is integral in combating viewership fragmentation and offers seemingly infinite possibilities on where to allocate your ad spend. Utilize cross-screen reach and frequency to understand the incrementality of your CTV buys. With the addition of first-, second-, and third-party data like purchase behavior and website visits, you are able to activate and measure your intended target audience to drive business outcomes and deliver solid returns on investment.