LiveRamp powers targeting in the TV ecosystem
Household Addressable TV brings more targetability into the TV landscape, allowing you to customize your outreach towards your target audience, whether that is first-party data or enhanced with third-party data. Realize the impact of getting that personalized story to the right audience. LiveRamp works with all major MVPDs, so it’s easy to get detailed measurement reports on the heels of your addressable campaign.
And with Data Plus Math, a LiveRamp company, you can see audience segment performance while campaigns are in-flight.
LiveRamp takes the guesswork out of Linear TV ad buys
You can use LiveRamp to measure exactly how hard your Linear TV ad dollars are working for you. Advertisers can not only tie legacy Linear TV to digital exposures, but also link to online, offline, or location conversions to accurately measure campaign ROI. Now Linear TV is as data-driven as Addressable and CTV!
Measure your connected TV advertising
CTV is integral to extending the reach of your premium video ads on the TV screen. Layer third-party data onto your standard CTV measurement reports through your data partner of choice to get the full effect of your advertising. LiveRamp powers the measurement of CTV campaigns, allowing for rich audience data to be added to your CTV analysis for actionable insights. With the addition of data, like purchase behavior, you are able to target and act within CTV to drive business outcomes and deliver solid returns on investment.