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Partnering to Enrich Marketers’ People-Based Strategies
Marketing technology platforms need to provide advertisers with tools to identify audiences. LiveRamp’s identity foundation resolves consumer touch-points across devices, channels, and platforms—allowing you to deliver the omnichannel experiences brands are asking for.
Identity resolution technology makes better marketing possible for your clients. With this functionality ingrained in your products, you can focus on differentiating your marketing technology platform through innovation.
Know more about your customers by onboarding offline data—such as customer records or transaction data—into your marketing technology platform. You’ll have the industry’s highest match rates to ensure accurate targeting and efficient measurement.
Managing consumer data is complex, but we have the safeguards in place for your peace of mind. We connect data in a secure and privacy-conscious environment, allowing you to confidently deliver meaningful customer experiences.
Recognize and bid on more people with LiveRamp—a must in the multi-device era. This means your users can match unrecognized traffic to known devices and maintain robust syncs with all the major SSPs.
The data is out there, somewhere. The challenge is pulling it all together when you need it. You can offer exactly what marketers want with access to third-party data from more than 100 data providers for targeting, measurement, and optimization.
When we became IdentityLink-enabled with LiveRamp, we were able to leverage IdentityLinks and onboard transactions at a much higher rate for our customers.
Through our partnership and integration with LiveRamp, we can offer these amazing, enterprise-level solutions that help our clients achieve their goals through performance, more effective digital advertising, and measurement.
IdentityLink™ provides the most accurate and scaled identity results in the market. That means bringing together consumer information across devices and channels to better target, personalize, and measure.
Add value to your audience profiles by purchasing third-party data from our data marketplace, matching it to your ID space, and offering micro-targeted demographics to marketers. Better yet, you can also monetize your own data across hundreds of marketing technology platforms.
Know what’s working—and why—by resolving exposure and reaction data back to the individual with LiveRamp for measurement.
Get to know the people on your marketing technology platform with LiveRamp, the most accurate and scalable identity graph in the market. Take advantage of resolving offline data, third-party data—including CRM and transaction data—and anonymous online data to a single identifier. The results? Better conversations with the right people at the right time.
Seamlessly embed identity resolution directly into your UI for the industry’s highest match rates, offering marketers super-powered capabilities and giving you the competitive edge.
Reach out to our experts and learn how LiveRamp can improve your game.