Identity: A Critical Component of Your Technology Platform

Marketing technology platforms need to provide advertisers with tools to identify audiences. LiveRamp’s identity foundation resolves consumer touch-points across devices, channels, and platforms—allowing you to deliver the omnichannel experiences brands are asking for.

Create the Marketing Technology Platform Marketers Need


Build identity into your platform

Identity resolution technology makes better marketing possible for your clients. With this functionality ingrained in your products, you can focus on differentiating your marketing technology platform through innovation.


Incorporate offline data for true insights

Know more about your customers by onboarding offline data—such as customer records or transaction data—into your marketing technology platform. You’ll have the industry’s highest match rates to ensure accurate targeting and efficient measurement.


Prioritize privacy

Managing consumer data is complex, but we have the safeguards in place for your peace of mind. We connect data in a secure and privacy-conscious environment, allowing you to confidently deliver meaningful customer experiences.


Uncover one identity from multiple devices

Recognize and bid on more people with LiveRamp—a must in the multi-device era. This means your users can match unrecognized traffic to known devices and maintain robust syncs with all the major SSPs.


Bring in more data, bring in more profit

The data is out there, somewhere. The challenge is pulling it all together when you need it. You can offer exactly what marketers want with access to third-party data from more than 100 data providers for targeting, measurement, and optimization.

Solving Challenges for Technology Platforms

Identity Resolution

LiveRamp provides the most accurate and scaled identity results in the market. That means bringing together consumer information across devices and channels to better target, personalize, and measure.

Augment User Data

Add value to your audience profiles by purchasing third-party data from our data marketplace, matching it to your ID space, and offering micro-targeted demographics to marketers. Better yet, you can also monetize your own data across hundreds of marketing technology platforms.

Measure the Effect of Marketing

Know what’s working—and why—by resolving exposure and reaction data back to the individual with LiveRamp for measurement.

Add Onboarding to Your Next Native Skillset

You know data onboarding is a valuable service. Offer it to your clients as a capability by seamlessly embedding it in your UI, or resell our services to add new revenue streams.

Personalize Your Platform with LiveRamp

Get to know the people on your marketing technology platform with LiveRamp, the most accurate and scalable identity graph in the market.  Take advantage of resolving offline data, third-party data—including CRM and transaction data—and anonymous online data to a single identifier. The results? Better conversations with the right people at the right time.

Seamlessly embed identity resolution directly into your UI for the industry’s highest match rates, offering marketers super-powered capabilities and giving you the competitive edge.

Marketing Technology Platform Resources


Partnering to Enrich Marketers’ People-Based Strategies


Identity Services, Powering Marketing Platforms


The New Breed of Identity Solutions


Ready to give your platform an edge?

Reach out to our experts and learn how LiveRamp can improve your game.