Account-based marketing (ABM) is a strategy leveraged by B2B marketers working jointly within sales to pursue, establish, and nurture long-term relationships with key accounts and companies.
In recent years, ABM has dramatically evolved from a niche specialty to become a mainstream strategy for B2B marketers to reach target accounts and measure performance.
We’ve put together an e-book that outlines the building blocks to get your account-based marketing strategy up, running, and delivering results. Check out “The ABCs of ABM: Conquering the Basics of Account-Based Marketing,” for fundamentals to succeed in this new world of ABM and the technology that best suits your business news.
After you’ve read the e-book, reach out to us at firstname.lastname@example.org to learn more about how LiveRamp B2B can help maximize the value of your ABM investment.