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Conquering the Basics of Account-Based Marketing

  • - LiveRamp
  • 1 min read

Account-based marketing (ABM) is a strategy leveraged by B2B marketers working jointly within sales to pursue, establish, and nurture long-term relationships with key accounts and companies. 

In recent years, ABM has dramatically evolved from a niche specialty to become a mainstream strategy for B2B marketers to reach target accounts and measure performance.

We’ve put together an e-book that outlines the building blocks to get your account-based marketing strategy up, running, and delivering results. Check out “The ABCs of ABM: Conquering the Basics of Account-Based Marketing,” for fundamentals to succeed in this new world of ABM and the technology that best suits your business news. 

After you’ve read the e-book, reach out to us at [email protected]  to learn more about how LiveRamp B2B can help maximize the value of your ABM investment.