Agencies

Bring Data Insights and Data Activation In-House

Agencies

Brands rely on technology-savvy agencies like yours to curate the consumer experience across channels and devices. Creating an omnichannel view of the consumer requires you to merge all kinds of first-, second- and third-party data and connect it to digital marketing platforms and publishers.

The reward? People-based marketing that gives you the ability to take those data insights and activate it in optimized, measurable marketing campaigns across all destinations.

  • Data Services Ecosystem

    Persistent Recognition

    With identity resolution, maintain a consistent view of a consumer or household across offline and online data sources. Data activation is now easy across the entire marketing ecosystem, increasing the ease of analysis and data insights for cross-platform campaigns.

  • Measurement

    Improved Results

    Improve campaign results and strengthen consultative relationships with brands by employing deterministic, people-based marketing for clients.

  • Distribute

    Reach and Flexibility

    With 400+ marketing platform integrations, LiveRamp’s extensive partner network grants agencies the ability to utilize IdentityLink across the marketing ecosystem and better support client needs.

  • “LiveRamp provides the connectivity we need to bring together demographic, location, digital exposure, TV viewership, transaction, and CRM data at the individual level into a secure, compliant environment for analysis. With this level of data insight, we can help clients deliver highly valuable experiences to more consumers in the market for their products.”

    Jason Kodish, Global Chief Data Scientist for DigitasLBi

  • Measuring Digital’s Impact for Brand Marketers

    Dale Nitschke, CEO, Ovative

Data Activation across the Marketing Ecosystem

  • Upload and Amplify

    Upload and Amplify

    Data activation begins with our self‑service dashboard to securely import your customer’s first-party, third-party or custom data segments in virtually any format—or upload data files via SFTP. We process 60 billion records each month, and our service was designed for scale, easily handling large files with hundreds of millions of rows.

    Learn More
  • Resolve Identity

    Resolve Identity

    IdentityLink™ uses advanced recognition technologies to map online identifiers to LiveRamp IDs, applying individual-level identity resolution through a privacy-safe, deterministic (exact one-to-one) matching process and Acxiom AbiliTec®. To ensure the highest level of accuracy, LiveRamp and Acxiom maintain consistent recognition on 98% of U.S. adults and nearly 100% of U.S. households.

    Identity Resolution
  • Onboard and Distribute

    Onboard and Distribute

    Because IdentityLink is people-based, rather than cookie-based, you maintain the LiveRamp IDs of all customers in your client’s data files. This allows you to build custom segments using the entire file. Once segmented, onboard your data to the more than 400 destinations of your, or your customer’s, choice for targeting, personalization, and data insights.

    Identity Onboard
  • Leverage Omnichannel Consumer Insights

    Leverage Omnichannel Consumer Insights

    Utilize LiveRamp’s person-based ID for reporting to create consistent, omnichannel and cross-platform analysis and data insights to present to your client.

    Get the Insights

Contact Us To Learn More