Agencies

Scale People-Based Marketing Across Channels

Agencies

Brands want to scale people-based marketing across all channels. With IdentityLink, agencies have the tools necessary to execute people-based planning, buying, and measurement for any brand, using their preferred advertising platforms.

  • Omnichannel-Advertising-1

    Omnichannel Advertising Orchestration

    Manage and optimize consumer-level reach and frequency across channels to deliver better advertising results.

  • Platforms_1

    Platform Flexibility

    Execute people-based tactics for any client, using their preferred advertising and marketing technologies. IdentityLink integrates with more than 500 platforms.

  • Strategic Client

    Marketing and Data Strategy

    Strengthen consultative relationships with CMO’s around their biggest needs: customer experience, omnichannel activation and measurement, and managing first-party data.

  • “LiveRamp’s IdentityLink is an integral part of our open data stack. It will continue to improve our data strategy and execution, driving business performance on behalf of our clients.”

    Saqib Mausoof, Chief Data Strategist at IPG Mediabrands

  • “IdentityLink helps brands better tailor their messages to create more effective 1-to-1 conversations with customers and prospects. As a result, IdentityLink has become a staple for key clients, delivering a 10x increase in ROI over previous tactics.”

    Ashton Gary, Director Enterprise Partnerships for Goodway Group

  • “We’re really excited about the LiveRamp partnership and how we can use it to move marketing forward for our clients. I think it really expands our client’s abilities to talk to their customers.”

    Dale Nitschke, CEO, Ovative

  • Measuring Digital’s Impact for Brand Marketers

    Dale Nitschke, CEO, Ovative

Execute People-Based Marketing Everywhere

  • Securely onboard customer data

    Securely onboard customer data

    Use our self‑service dashboard or APIs to securely and quickly import your customer’s offline data for online activation in the media buying or measurement platform of your choosing.

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  • Resolve Identity

    Resolve Identity

    IdentityLink™ applies identity resolution to map offline customer data such as CRM records and transaction data to de-identified online people-identifiers through a privacy-conscious, deterministic matching process. To ensure the highest level of accuracy, LiveRamp and Acxiom maintain consistent recognition on 98 percent of U.S. adults and nearly 100 percent of U.S. households.

    Identity Resolution
  • Build custom audiences

    Build custom audiences

    When you need more data for your campaign or measurement goals, find second- and third-party data in the IdentityLink Data Store.  With one contract and one interface, you can discover and activate any data, including custom segments, from over 120 providers.

  • Activate across devices and media channels

    Activate across devices and media channels

    Distribute your data to the more than 500 destinations for activation across media, across devices, and across channels. From Facebook to Snap to advanced TV, reach the same audience and measure the impact.

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