IdentityLink™ provides identity resolution as a service, so you can offer individual-level recognition and people-based marketing capabilities within your digital marketing platform. Harness the power of LiveRamp’s Identity Graph to associate cookies, mobile IDs, household IDs, and offline identifier linkages to your Platform IDs.
IdentityLink™ gives digital marketing platforms the ability to resolve any cookie, mobile device, or cross-platform data sets back to people, so you can amplify your measurement, targeting, and personalization capabilities to address people across channels, platforms, and devices.
Onboard offline marketer data, from customer records to transaction data, to enable a holistic look at consumer behavior and enable powerful consumer targeting and closed-loop measurement.
Scale your third-party data offering without adding overhead. Provide the insights your customers desire by sourcing data via the neutral IdentityLink™ data store.
“LiveRamp and Cision, together, are working on the identity, the “who are they” and “what do they do”, so we can provide that hard measurement and attribution.”
Kevin Akeroyd, CEO, Cision
Kevin Akeroyd, CEO, Cision
Jack Serpa, Head of Channel Development, Rocket Fuel
“Rocket Fuel and LiveRamp started working together with the emergence of IdentityLink because it enables both companies to marry offline data with our online reach so that the advertiser can have that omnichannel view.”
Jack Serpa, Head of Channel Development, Rocket Fuel
LiveRamp and Acxiom maintain consistent recognition on 98% of U.S. adults and nearly 100% of U.S. households. LiveRamp maps the online identifiers to LiveRamp IDs by applying individual-level identity resolution, all through a privacy-safe, deterministic matching process. By integrating the LiveRamp Identity Graph, your digital marketing platform can map all audiences onboarded by your marketers to these maintained IDs, not just those matched to a cookie or device ID.
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The Identity Graph can be used to create new solutions within your marketing platform. By recognizing all onboarded audiences you can decrease information loss, allow marketers to build segments around previously unaddressable audiences, and even enable “burst” messaging using household-level targeting.
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