Identity Resolution as a Service For Digital Marketing Platforms

Identity Resolution as a Service For Digital Marketing Platforms

Identity Resolution as a Service For Digital Marketing Platforms

IdentityLink™ provides identity resolution as a service to digital marketing platforms, so you can offer individual-level recognition and people-based marketing capabilities. Harness the power of LiveRamp’s Identity Graph to associate cookies, mobile IDs, household IDs, and offline identifier linkages to your Platform IDs.

  • Analysis

    Amplified measurement, targeting, and personalization

    IdentityLink™ gives digital marketing platforms the ability to resolve any cookie, mobile device, or cross-platform data sets back to people, so you can amplify your measurement, targeting, and personalization capabilities to address people across channels, platforms, and devices.

  • Online to Offline

    Resolved offline and online data

    Onboard offline marketer data, from customer records to transaction data, to enable a holistic look at consumer behavior and enable powerful consumer targeting and closed-loop measurement.

  • Data Sharing

    Third-party data at scale

    Scale your third-party data offering without adding overhead. Provide the insights your customers desire by sourcing data via the neutral IdentityLink™ data store.

  • Personalization

    Verified Offline Identity

    Enable your platform identifier with LiveRamp AbiliTec’s verified PII data, which allows you to connect and update known databases as the lives of consumers change.

  • “LiveRamp and Cision, together, are working on the identity, the “who are they” and “what do they do”, so we can provide that hard measurement and attribution.”

    Kevin Akeroyd, CEO, Cision

  • Changing the earned media landscape

    Kevin Akeroyd, CEO, Cision

  • People-based marketing at programmatic scale

    Jack Serpa, Head of Channel Development, Rocket Fuel

  • “Rocket Fuel and LiveRamp started working together with the emergence of IdentityLink because it enables both companies to marry offline data with our online reach so that the advertiser can have that omnichannel view.”

    Jack Serpa, Head of Channel Development, Rocket Fuel

People-Based Marketing At Scale

  • <h3>Enable individual and household recognition</h3>

    Enable individual and household recognition

    LiveRamp maintains consistent recognition on 98% of U.S. adults and nearly 100% of U.S. households. LiveRamp maps the online identifiers to LiveRamp IDs by applying individual-level identity resolution, all through a privacy-safe, deterministic matching process. By integrating the LiveRamp Identity Graph, digital marketing platforms can map all audiences onboarded by your marketers to these maintained IDs, not just those matched to a cookie or device ID.

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  • <h3>Increase addressability</h3>

    Increase addressability

    Digital marketing platforms can use the Identity Graph to create new solutions. By recognizing all onboarded audiences you can decrease information loss, allow marketers to build segments around previously unaddressable audiences, and even enable “burst” messaging using household-level targeting.

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