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Identity Resolution: Authenticated Traffic Solution (ATS)

data-roles="marketing business-development data-monetization partnerships product-development publishing

data-interests="maximize-profit-from-my-data

Maximize Programmatic Ad Revenue

Analytics & Measurement: B2B Account-Based Marketing (ABM)

data-roles="b2b-marketing

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement create-an-omnichannel-customer-experience improve-marketing-attribution-across-channels

Analytics & Measurement: Account-Based Marketing (ABM)

Analytics & Measurement: B2B Measurement

data-roles="b2b-marketing

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement create-an-omnichannel-customer-experience improve-marketing-attribution-across-channels

Analytics & Measurement: B2B Measurement

B2B Onboarding

data-roles="b2b-marketing

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement create-an-omnichannel-customer-experience improve-marketing-attribution-across-channels

B2B Onboarding

Privacy Manager

data-roles="marketing data-monetization legal-privacy product-development publishing

data-interests="create-an-omnichannel-customer-experience fulfill-compliance-requirements-for-right-to-notice-and-opt-out improve-data-quality maximize-profit-from-my-data

LiveRamp Privacy Manager is a privacy preference and consent management platform for all third-party identifiers, such as cookies and tags, on your websites and apps.

Data Network: B2B Audience Acquisition – Global Audiences

data-roles="b2b-marketing data-analysis product-development

data-interests="create-an-omnichannel-customer-experience improve-data-quality maximize-profit-from-my-data reach-a-specific-audience

Activate Global Audiences for B2B

Identity Resolution: B2B Identity Resolution

data-roles="b2b-marketing data-monetization media-planning product-development

data-interests="create-an-omnichannel-customer-experience maximize-profit-from-my-data

Onboarding for B2B Marketers

Measurement: Single-Platform Conversion Attribution

data-roles="marketing data-analysis media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

Connect Exposures to Conversions

Data Network: Audience Strategy

data-roles="marketing data-analysis product-development

data-interests="create-an-omnichannel-customer-experience improve-data-quality maximize-profit-from-my-data reach-a-specific-audience

High-Quality, Privacy-Complaint, Portable Data

Identity Resolution: Authenticated Traffic Solution (ATS)

data-roles="marketing business-development data-monetization partnerships product-development publishing

data-interests="maximize-profit-from-my-data

Maximize Programmatic Ad Revenue

Measurement: Addressable TV powered by Data Plus Math

data-roles="marketing data-analysis

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels improve-measurement-of-tv-campaigns

Measure Your TV Channel

Onboarding: Programmatic

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience increase-customer-acquisition

Rise Above the Noise

Identity Resolution: Digital Identity Linking

data-roles="marketing data-monetization media-planning product-development

data-interests="create-an-omnichannel-customer-experience maximize-profit-from-my-data

Match and Distribute Data between Platforms and Applications

Identity Resolution: Embedded Identity for Measurement Platforms

data-roles="business-development product-development

data-interests="improve-marketing-attribution-across-channels

Measure More Effectively

Onboarding: DMPs

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience increase-customer-acquisition

Supercharge Your DMP with Identity

Measurement: Omnichannel Identity Linking

data-roles="marketing data-analysis media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

Improve Your Bottom Line

Onboarding: Social

data-roles="marketing data-analysis media-planning

data-interests="create-an-omnichannel-customer-experience increase-customer-acquisition

Augment Your Audience for Social

Onboarding: Search

data-roles="marketing data-analysis media-planning

data-interests="create-an-omnichannel-customer-experience

People-Based Search

Onboarding: Creative Personalization

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience reach-a-specific-audience

Improve Programmatic through Creative Optimization

Onboarding: Addressable TV

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience reach-a-specific-audience

TV Advertising Goes One-To-One

Measurement: Multi-Touch Attribution

data-roles="marketing data-analysis media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

Measure Across Touchpoints

Measurement: Incrementality Analysis

data-roles="marketing data-analysis media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

Test, Learn, Optimize

Identity Resolution: Website Personalization

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience

Personalize Web Experiences at Scale

Measurement: Account Based Measurement

data-roles="b2b-marketing data-analysis media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

Measuring ABM Campaigns

Measurement: Advertising Exposure Identity Linking

data-roles="marketing data-analysis media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

People-Based Measurement for the Open Internet

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