It’s the busiest time of year and marketers are trying to engage more customers in a low-budget holiday season. Not to mention, you’re putting more irons in the fire planning for next year’s campaigns, and throughout this holiday buzz, there’s one item at the top of your wish list: drive higher revenue. Tactics that increase […]
As you may have noticed, your consumers aren’t who they used to be. Like you, they’ve had to navigate the two years following a challenging pandemic, and as a result, their habits and behaviors will never be the same. According to McKinsey & Company, COVID-19 brought about years of consumer behavior changes in the span […]
CafeMedia, the seventh-largest digital property in the U.S. and the leader in ad management, and LiveRamp (NYSE: RAMP), the leading data collaboration platform, have partnered to enable marketers to use LiveRamp Safe Haven to securely connect with the millions of readers who visit CafeMedia’s more than 4,000 creators’ sites. The partnership expands CafeMedia’s work with LiveRamp’s Authenticated […]
New solutions powered by pseudonymous identity and connectivity SAN FRANCISCO–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP) today launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP. Brand marketers, advertisers, and agencies can now leverage LiveRamp’s integrations with these services to unlock insights and analytics with an industry-leading, privacy-enhancing approach. Powered by LiveRamp’s omnichannel […]
Yesterday, Google provided further guidance on their vision for the cookieless future, announcing that they would be focusing their buy-side technology on Federated Learning of Cohorts (FLoC) and not leveraging other identifiers for their programmatic buy-side platform. Google highlighted the importance of first-party data and developing strong, direct consumer relationships – a truth LiveRamp has […]
Proving the ROI of every marketing dollar is mission-critical, yet cross-platform ad measurement remains exceptionally hard to do well. As signal loss threatens targeting and attribution across the open web, roughly half of advertisers are prioritizing authenticated channels with logged-in audiences, according to a 2024 EMARKETER report. But, with different data formats and legal approvals […]
Marketers and publishers have embraced LiveRamp’s Authenticated Traffic Solution (ATS) as the post-cookie solution of choice. To date, hundreds of publishers, brands, and platforms across the globe, including the U.S., UK, France, Italy, Spain, Germany, Australia, and Japan, have adopted ATS. Enabling hundreds of brand advertising campaigns already in the first quarter of 2021 alone, ATS […]
LiveRamp’s Randy Antin, Product Marketing, Head of Audiences, (second from right in the image above) participated in Criteo’s Exec Connect panel entitled People-Based Marketing & Measuring the Journey. He was joined by Jason Wilson, Director of Marketing, Overstock.com; Lora Loesch, Sr. Director of Digital Finance and Marketing, Finish Line; and Simone Sancho, Digital Marketing & […]
Bringing Connected TV Advertising Solutions to People-Based TV No conversation of “advanced TV” would be complete without a thorough discussion of “over-the-top” (OTT) and Connected TV (CTV). Over 69 million U.S. households — that’s 55% of the U.S. population — subscribe to at least one streaming service. This means consumers are spending over $2 billion […]
Marketing teams with growing sales targets are always looking to reach larger audiences. Because of lookalike modeling’s ability to reach audiences beyond a CRM, it is a solution every marketer must have in their toolbox. But what is this tool and how is it used? We pull back the curtain by exploring the what, why, […]
