LiveRamp is working to enable marketers’ campaign performance optimization using privacy-centric, first-party insights. As marketers work to maintain more of their signals and better preserve consumer privacy, LiveRamp will enable marketers to directly pass web, app, and offline events to Amazon Ads. LiveRamp’s Authenticated Traffic Solution (ATS) will soon connect with Amazon Ads event manager, […]
LiveRamp’s Authenticated Traffic Solution can now be connected with TikTok’s Events API, helping advertisers leveraging TikTok Ads to improve conversion measurement and campaign performance while increasing return on advertising investment. Through this integration, marketers can now leverage LiveRamp to measure and optimize the performance of their TikTok advertising. Marketers working with LiveRamp can now directly […]
The marketing and advertising landscape is undergoing a seismic shift. With the deprecation of third-party cookies and a growing emphasis on data privacy, brands are facing unprecedented challenges, while also being presented with an incredible opportunity to break free of data silos in pursuit of the north star of unifying the consumer journey. Wakefield Research, […]
As the news of Oracle exiting the ads business continues to unfold, we at LiveRamp are actively working to support our brands, agencies, publishers, and data suppliers during this time of transition. We understand the challenges this type of disruptive event can pose and are dedicated to ensuring your business continues to operate smoothly with […]
We’re excited to announce an expanded relationship with Microsoft Advertising to enhance connected TV measurement using the LiveRamp Clean Room. This integration builds on our years of collaboration with Microsoft Advertising to enable connectivity and the ability for our joint customers to seamlessly connect their first, second, and third-party data across Microsoft properties. How Data […]
Whether you’re a seasoned veteran of the TV advertising industry or just getting started, with a constantly evolving ecosystem there are specific terms that you must know to ensure you’re advancing your TV game. We’ve put together a list of the top 21 must-know TV advertising terms from A (Addressable TV) to V (Video on […]
The open Internet represents one of the great paradoxes in advertising—it offers marketers enormous reach and the ability to engage with consumers, but to effectively do so is difficult and hard to measure. Advertisers and publishers have been forced to accept the flaws of an antiquated cookie-based ecosystem that include: Loss of data and match […]
Industry collaboration is imperative to ensuring the success of a fair, competitive, and open Internet centered on a value exchange between content providers (publishers) and consumers. In parallel, privacy regulations and policy changes from browsers and device makers are requiring greater transparency to meet evolving consumer preferences. With this in mind, we are excited to […]
When Apple unveiled the AppTrackingTransparency Framework (ATTF) at WWDC in June 2020, predictions of identifier for advertisers (IDFAs) opt-out rates emerged. Whether in similarity to limit ad tracking (~30%) or the 70% who have opted out of location tracking, marketers and publishers understand the implications. Just like the deprecation of third-party cookies, a reduction in […]
Marketing teams spend countless hours each year on campaign planning, from determining budgets and campaign goals to defining audiences, messaging, and KPIs. Often, measurement marks the end of a campaign, rather than a step within the journey. But leaving measurement for post-campaign analysis can mean disregarding the time and effort spent on each component of […]
