“Isolation is not possible anymore,” Domitille Doat, Chief Data Officer of Danone, shared at Adweek NexTech during our fireside chat, The Future of Customer Experience. This sentence stood out, and not just because of the times we live in. It rings true because the customer experience is not created by one company or touch point […]
Marketers are constantly seeking to achieve business continuity with their data strategy. They form partnerships with data sellers and platforms that can cater to new data buying trends, unlocking deeper insights and tying campaign results to business outcomes. Our latest partnership with Adobe Audience Manager delivers on our commitment to accuracy and efficiency—qualities that marketers […]
TV measurement often lacks speed and agility, often causing gaps in coverage, exclusion of advanced ad formats, and sometimes manual auditing of exposure data across platforms, resulting in complexities and inaccuracies. Many TV advertising measurement solutions rely heavily on automatic content recognition (ACR) data. Obviously, the more data you’re able to capture and analyze, the […]
Mobile has become an increasingly important consumer touchpoint, and the global pandemic has made the mobile experience all the more appealing—a one-stop-shop for content, commerce, and entertainment. As engagement on mobile continues to grow, and mobile device makers evolve their policies in response to a rapidly changing privacy landscape, app publishers must adapt to balance […]
The technology sector is getting a widespread wake-up call as it faces a social reckoning that’s long overdue. As an industry dominated by white and male, it’s become increasingly clear that achieving racial equity is one of the most important issues we must address. Tech companies do not sit apart from society. Issues of race, […]
As we head into the new year, now more than ever, brands are looking to reach their audience during crucial, decision-making moments that occur online and offline. Developing an audience-first media strategy begins by incorporating trusted first- and third-party sources to create a comprehensive audience profile. LiveRamp Data Marketplace simplifies advertiser access to privacy-first third-party […]
Over a year ago, Google announced its plan to phase out support for third-party cookies in Chrome. Today, Google provided further guidance on their vision for the cookieless future, announcing that they would be focusing their buy-side technology on Federated Learning of Cohorts (FLoC) and not leveraging other identifiers for their programmatic buy-side platform. Google […]
At LiveRamp, we know that reaching the right audience at the right time and place continues to be an imperfect science. LiveRamp’s Data Marketplace aggregates a diverse group of partners to meet data buyers’ campaign objectives and audience needs. Check out our newest partners below, and keep up-to-date by subscribing to our blog and perusing […]
As a marketer, your program measurement should reflect how the tactics are supporting the goals of the organization, while also acknowledging team and campaign efforts. For B2B marketers, this means tracking how efforts are contributing to opportunities, leads, and wins in your sales pipeline. Given the long and complex sales cycles for B2B businesses, these […]
Google’s announcement made a lot of noise last week and with one week’s perspective, we can start to distill the real effect of the announcement vs. the noise. We’ve had a chance to hold many conversations with publishers, partners, marketers, and Google. There are five significant clarifications that are helpful: 1. Chrome is not blocking […]
