Earlier this week, Dreamforce 2022 made its return to San Francisco where Salesforce introduced its new real-time data platform, Genie. LiveRamp was featured as a key partner in Genie’s launch for powering highly personalized customer experiences through enriching and activating data across the advertising ecosystem. Salesforce users can now access LiveRamp technology through the LiveRamp […]
Every good business case needs credible proof points. That’s why LiveRamp commissioned Forrester Consulting to conduct an independent study to define the benefits and cost savings for businesses leveraging Authenticated Traffic Solution (ATS). Forrester Consulting’s Total Economic ImpactTM (TEI) framework identifies the cost, benefits, flexibility, and risk factors that can affect an investment decision. Customers […]
With live sports on streaming platforms and ad-supported tiers on Netflix and Prime Video, it’s safe to say television advertising is undergoing a massive shift. When it comes to the biggest screen in the home, the foundational technology underlying all these complex changes is connected TV (CTV), which now accounts for nearly a quarter of […]
For years, brand advertisers relied on Meta Pixel to understand how their ads perform, leveraging their pixel data to connect with consumers on the Meta platform. However, the power of the pixel is diminishing. Global privacy regulations are expanding rapidly, Apple iOS 14 opt-in rates are decreasing, and 50% of internet browsers no longer support […]
The blog was a written as a collaboration between Travis Clinger, SVP, Head of Addressability and Ecosystem at LiveRamp, and Jeff Nienaber, senior director, global audience ads at Microsoft Advertising There’s often the notion that you have to compromise between consumer privacy and desired business outcomes. Consumer privacy is sometimes seen as a compliance check […]
Getting Addressability Right—Why Fingerprinting is Not the Answer We’re now closer than ever to the end of the third-party cookie, and in March we expect to see AppTrackingTransparency (ATT) rollout as well, changing the way mobile in-app inventory is made addressable. As a marketer or a publisher, you’ve likely been inundated with solutions for a […]
This week Google once again caused quite a stir in the advertising ecosystem. What they announced was nothing new—but a strong reminder that cookie deprecation is real, and with change coming, the time to take action is now. Let’s be very clear—the end of the third-party cookie is going to have a major effect on […]
The onset of the pandemic drastically accelerated healthcare’s migration to an online ecosystem—arguably more so than any other industry. As more patients traded in doctor’s office visits for telehealth appointments, the partners of healthcare providers could no longer rely on in-person interactions to educate and advocate for new treatments and medications. Pharmaceutical companies have had […]
We’re thrilled to announce that LiveRamp was recently awarded “Client Partnership of the Year” at the Microsoft Advertising Partner Awards in the Americas, for bringing LiveRamp’s Authenticated Traffic Solution (ATS) to the global stage and helping drive positive change in the ecosystem. “Partnering with Microsoft Advertising enables us to expand our global footprint to create […]
As the digital advertising ecosystem embraces new privacy practices, NBCUniversal wants to enable more effective marketing for its advertisers, as well as power engaging and personalized interactions for customers. Working with LiveRamp, NBCUniversal is implementing Google Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCUniversal to securely and privately reconcile […]
