Measurement: Incrementality Analysis

Incrementality Testing & Analysis: Test, Learn, Optimize

To calculate and quantify return on ad spend, you need to establish clear cause and effect from your marketing efforts. LiveRamp powers clean, matched control groups to test and measure exposure outcomes with increased accuracy and confidence. Test and learn to understand digital creative, campaign, and channel influences on brand preference and incremental sales.

Cleaner Test Results

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Get more reliable test results with a consistent identifier
By using consistent identifiers from LiveRamp, you can maintain accuracy and build smarter learnings over time.

Persistence Pays Off

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Unify tests across devices, channels, and the enterprise
Persistent people-based control and hold-out groups can span multiple lines of business. This allows you to use the same audiences across incrementality tests, giving you great insight into your entire customer base.

Sharper Insights

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Optimize budgets and campaigns per audience
Once you’re in a rhythm with incrementality testing across consumer segments, you’ll have unique insights on the messaging and media that work best for new, loyal, lapsed, and high-lifetime-value customers. Use this information to optimize campaigns and reach your customer growth goals.

 

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  • As we mature as an organization that is basing multiple decisions on data, we have our own lifecycle and LiveRamp is part of that lifecycle.

    Vitaly Tsivin, Head of Business Intelligence, AMC Networks
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Improve targeting through constant measurement

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Four A/B Testing Best Practices

Data & Analytics
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The Journey to People-Based Measurement

Measurement

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