Measurement: Multitouch Attribution

Measure Across Touchpoints

How do you measure each channel’s contribution to achieving a business goal? Being people-based when attributing marketing activities to conversions helps you tie together different touch-points, from social posts to TV ads. With LiveRamp’s deterministic, people-based approach to attribution, you’ll be able to optimize your media mix and ensure you’re not over- or underspending.

People-Based Attribution

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Attribute customer touchpoints at the individual level
Did one person see my ad multiple times or did many people see it once? This is an impossible question to answer without identifying customers accurately. LiveRamp switches your view from cookie- and device-based data to people-based, allowing you to better understand how a consumer interacts with various touch-points and how your media works together across devices.

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Fill in the Gaps

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Connect to more data sources
Achieve greater accuracy and certainty over your multi-touch attribution model with additional data sources. Through LiveRamp’s data marketplace, you can source additional high-quality, privacy-compliant datasets to gain the most complete and consolidated view of every customer’s journey.

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Get the Full Picture

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Visualize your most valuable customer journeys
With online and offline data sources resolved to a unique consumer, you can more accurately allocate credit to the messages, offers, campaigns, and channels that drive the highest conversions. Use these insights to optimize multimedia spend in-flight and drive more valuable outcomes.

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  • The two areas where we are investing a lot of time and effort are on measurement and activation. The way we are working with LiveRamp and the projects we are building with them are putting us in a place in which we’re going to be able to execute very fast.

    Miguel Campo, SVP of Data Science and Analytics, 20th Century Fox
Whitepaper

9 Steps to Attribution Model

Measurement
Video

Improve targeting through constant measurement

Testimonials
eBook

The Journey to People-Based Measurement

Measurement

Have questions, or want to discuss how to get started?

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