Fitbit Exercises on Cookieless Advertising

Leading health and fitness brand prepares for the end of third-party cookies with LiveRamp Authenticated Identity Infrastructure.

Read Now

Explore the value of advertising without cookies

To prepare for the end of third-party cookies, health and fitness technology brand Fitbit turned to a leading advertising agency to ensure they would still be able to reach their high-value audiences and measure on the same outcomes when using the LiveRamp Authenticated Identity Infrastructure.

Without targeting on cookies, Fitbit was able to:

  • Achieve 2x higher return on ad spend (ROAS)
  • Decrease cost-per-page view (CPPV) by 34%
  • Increase average order value (AOV) by 13%

Check out the case study to see how LiveRamp worked with Index Exchange, a leading advertising agency, and Fitbit to prove the power and value of advertising without cookies.

Read Now
Woman looks at Fitbit

Have questions, or want to discuss how LiveRamp can help you?