Fitbit Exercises on Cookieless Advertising

To prepare for the end of third-party cookies, health and fitness technology brand Fitbit turned to a leading advertising agency to ensure they would still be able to reach their high-value audiences and measure on the same outcomes when using the LiveRamp Authenticated Identity Infrastructure.

Without targeting on cookies, Fitbit was able to:

• Achieve 2x higher return on ad spend (ROAS)
• Decrease cost-per-page view (CPPV) by 34%
• Increase average order value (AOV) by 13%

Check out the case study to see how LiveRamp worked with Index Exchange, a leading advertising agency, and Fitbit to prove the power and value of advertising without cookies.

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