Leading health and fitness brand prepares for the end of third-party cookies with LiveRamp Authenticated Identity Infrastructure.
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To prepare for the end of third-party cookies, health and fitness technology brand Fitbit turned to a leading advertising agency to ensure they would still be able to reach their high-value audiences and measure on the same outcomes when using the LiveRamp Authenticated Identity Infrastructure.
Without targeting on cookies, Fitbit was able to:
Check out the case study to see how LiveRamp worked with Index Exchange, a leading advertising agency, and Fitbit to prove the power and value of advertising without cookies.
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