Online campaigns aren’t as effective as they could be when data from CRM, email, point-of-sale systems, and other offline channels are siloed from digital marketing efforts. These data silos make it impossible to deploy targeted advertising campaigns that also maintain customer privacy.
Marketers and the companies they work with upload known data from first-, second-, and third-party data sources, resolve it to an omnichannel privacy-safe link with IdentityLink, then onboard to one of 500+ LiveRamp partners to deploy targeted ads to known customers. When you have a privacy-safe way to match consumer data to online devices and digital IDs, you can launch smarter, online targeted advertising campaigns.
Spot Cross‑Sell and Upsell Opportunities
Customer purchase history resolved to an omnichannel ID makes it easier for marketers to offer consumers exactly what they’re looking for everywhere.
Define Smarter Audience Segments
Resolve first-, second-, and third-party data with online behavioral data, to add an extra dimension to segmentation..
Run Cross‑Channel Campaigns
Identity resolution to an omnichannel ID is the first step to delivering a seamless experience for the same person across multiple channels and devices.