TV is unrivaled in its ability to reach large audiences and provide an emotional, immersive experience. However, for too long, marketers have not had enough tools to target precise audiences and measure the impact of their TV advertising campaigns.
Addressable TV enables 1-to-1 household targeting of CRM and other trusted audiences on TV via set-top boxes in live, linear programming and video on demand. Leverage LiveRamp’s relationships with all the major TV partners (MVPDs) to reach your precise target audience among TV subscriber households.
1-to-1 household targeting
Reach the precise households you’re looking for, regardless of what channel the TV is tuned to.
Every TV impression is served to your target audience—without a side of fraud or viewability issues.
Rich, granular data
Bring your own first-party data to the party or enrich it with third-party data from the IdentityLink Data Store to improve your understanding of targeted audiences.