Search marketing has historically benefited from context and intent. You know your ads are relevant because you know what the searcher is looking for and when they’re looking for it. But without a people-based approach to search, that’s where the context ends. What if you could further improve the interaction with your customers and prospects by changing ads, messaging, or bidding strategy based on an understanding of ‘who’ is searching?
Combine the lower funnel intent and context of Search with the audience targeting precision of display & social with a people-based search strategy and LiveRamp’s IdentityLink. IdentityLink customers benefit from centralizing identity resolution across channels, and if you’re a Google Customer Match customer, you’ll increase the match rate of your list up to 50% with IdentityLink’s new Data Append features.
Improve CTR and Sales Lift
Lift click-through rates (CTR) an average of 2-3%, and return on ad spend (ROAS) by almost 70%
Deploy Efficiently across Channels
Centralizing search and display segments on a single platform allows for optimization and cross-channel messaging.
Run Smarter Campaigns
Optimize bids to better reach customers with high predicted lifetime value (LTV) or the highest likelihood to convert.