For Developers: Build Your Own Identity Infrastructure

AbiliTec API

The LiveRamp AbiliTec API is an identity resolution technology for offline data (directly identifiable personal data such as email address, name, postal address, etc.). It connects and updates customer offline data by resolving directly identifiable personal data across enterprise databases and systems to deliver a better customer experience in a privacy-conscious manner.

Common Use Cases:

• Deduplicate and consolidate customer records. >
• Enable identity resolution at a person or household level. >
• Create a match key for directly identifiable personal data to send to LiveRamp. >

RampID API

The RampID API allows you to match your data to LiveRamp’s identity graph (RampIDs), match your data to partners’ RampIDs, and decrypt identity envelopes.

Common Use Cases:

ID Match and Retrieval API

• Match raw or hashed directly identifiable personal data to RampIDs. >
• Use RampIDs to identify duplicate directly identifiable personal data records. >

Envelope Decryption API

• Decrypt identity envelopes to extract identifier data. >

Transcoding API

• Transcode your RampIDs to a partner’s encoding. >
• Transcode a partner’s RampIDs to your encoding. >