With all the changes in the advertising ecosystem, marketers need to ensure they can achieve better business outcomes — now and in the future. LiveRamp can deliver addressable, high-value consumers without cookies and device identifiers across any channel. And you can do it in 180 days or less.
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Our industry has reached a crossroads where we can move forward with a transparent, privacy-conscious approach to user authentiation, or risk the same faults we saw with the cookie. Our advice to clients is to invest in authenticated solutions that will maintain consumer trust moving forward.
Utilize LiveRamp's Authenticated Identity Infrastructure and seamlessly activate and measure your campaigns through these and 60+ other DSPs and SSPs
LiveRamp’s Authenticated Identity Infrastructure improves consumer transparency, experiences, and privacy. For brands, it powers people-based activation, measurement, frequency capping, suppression, and retargeting without relying on third-party cookies or device identifiers.