The deprecation of third-party cookies will be here before you know it. In order to deliver success in 2021 and beyond, start transitioning your targeting and measurement solutions now so that you can test and learn.
Don't forget your email address
If 2020 was the year of education on this topic, 2021 is the year of testing. Brands should aim to get some tests under their belt in Q1, and aim to have a plan in place by fall, to work out the kinks before the holidays hit. We are encouraging clients to begin testing now, to give a full year to learn and refine before the end of the year.
Utilize LiveRamp's Authenticated Identity Infrastructure and seamlessly activate and measure your campaigns through these and other DSPs and SSPs
LiveRamp’s Authenticated Identity Infrastructure improves consumer transparency, experiences, and privacy. For brands, it powers people-based activation, measurement, frequency capping, suppression, and retargeting without relying on third-party cookies or device identifiers.