Countdown to Going Cookieless


JANUARY 2022


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The deprecation of third-party cookies will be here before you know it. In order to deliver success in 2021 and beyond, start transitioning your targeting and measurement solutions now so that you can test and learn.

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Your Calendar

JANUARY-MARCH

Start Small

Audit your existing campaign buying strategy and develop a plan. Start activating against key KPIs without using third-party cookies or IDFAs.
APRIL-JUNE

Benchmark and Learn

Set benchmarks running your IDFA- and cookie-based campaigns in tandem with using people-based identifiers. Understand how your audience data and campaign performance is evolving.
JULY-SEPTEMBER

Optimize for your KPIs

Implement more advanced authentication strategies that support retargeting and suppression. Optimize your buys and strategies based on your data.
OCTOBER-DECEMBER

Celebrate During the Holidays

Drive sales during the most important time of the year without relying on cookies and device identifiers. Win with a data strategy that will stand the test of time.
Ready to get started? Download our action plan and calendar to stay on track.
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About LiveRamp’s Authenticated Identity Infrastructure

LiveRamp’s Authenticated Identity Infrastructure improves consumer transparency, experiences, and privacy. For brands, it powers people-based activation, measurement, frequency capping, suppression, and retargeting without relying on third-party cookies or device identifiers.

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