RampUp, the premier event for marketing and tech leaders, is a week away! This year’s event is all about connecting people and brands with data; but we know how challenging this can feel in the highly regulated financial services industry.
To explore how data can power stronger client experiences, we’ve invited executive thought leaders from Fidelity Investments, Synchrony, Equifax, and more to RampUp. They’ll share how they’re using data and technology to drive personalized customer experiences with a privacy-first mindset. If you work in financial services or another highly regulated industry, here are a few sessions you don’t want to miss.
Day 1: Tuesday, Feb. 28
Who Owns Data Collaboration Anyway?
2:30-3:00 pm PT
Being at the helm of data collaboration requires a firm grasp of business development, technical infrastructure, privacy, and security, which can make it challenging to assume ownership. Hear from our panelists on how they developed the skills to own data collaboration strategy and execution at their brands, ultimately positioning them to truly own their data future.
Stay on the Forefront of Privacy Legislation
2:30-3:00 pm PT
While there is no federal data privacy law in the near future, there is plenty for brands and ecosystem players to know and advocate for at the state and national level. Our panel shares the state of data privacy in the U.S. through the lens of congressional activity, state legislation, and the FTC. You’ll gain first-hand knowledge of what’s at stake for your business if you do not engage with policymakers at this critical juncture for data regulation in the U.S.
Day 2: Wednesday, March 1
The Modern Data Stack
11:45-12:15 pm PT
Today’s ad tech ecosystem is complex, expensive, and resource-intensive. Adopting the wrong tools—or continuing to use ineffective tools that hinder the safe, secure use of data—is a mistake that could cost brands millions of dollars. In this session, panelists will define what the modern data stack means at their organizations and share how they are investing in the right tools to help them own their data future.
Maximizing Data in a Highly Regulated Environment
1:30-2:00 pm PT
With the right technology partner, regulated industries can safely and securely use their data to provide a connected, omnichannel customer experience, generating greater digital marketing impact. Learn how you can modernize your marketing strategy to streamline compliance and enable higher campaign ROI through a customer experience built on privacy-centric personalization.
Check out the full event agenda and stay up-to-date on future RampUp events on the RampUp website.