Now that you’re up to speed with building ABM account lists, the importance of audience governance, and what to look for in an ABM platform, it’s time to begin your campaign. In this blog, we’ll be discussing ABM activation, namely how to take those ABM audiences you’ve created and make them actionable. It’s important to […]
Through LiveRamp’s corporate venture capital fund, LiveRamp Ventures, we get to work with some of the most cutting-edge companies at the forefront of customer data infrastructure and applications. We’re excited to collaborate with the next generation of these companies, and believe that they will drive tremendous value not just for our clients, but for the […]
We’re back with more from LiveRamp Ventures portfolio company Frame AI, which helps to apply machine learning and natural language processing to unstructured customer feedback. After Part 1 of the Q&A with Frame AI’s co-founder and CEO George Davis, read on for George’s thoughts on risks, the enterprise and marketing data stacks, and more! Q: […]
Organizations have been feeling the pressure to scale their offerings to drive growth without adding more manual work for their teams. That’s why LiveRamp’s APIs are available to make this vision a reality for our customers. Currently, there are four APIs available for developers on the LiveRamp platform today. During RampUp 2022, members of […]
