Organizations have been feeling the pressure to scale their offerings to drive growth without adding more manual work for their teams.
That’s why LiveRamp’s APIs are available to make this vision a reality for our customers.
Currently, there are four APIs available for developers on the LiveRamp platform today. During RampUp 2022, members of LiveRamp’s product management and solutions engineering teams walked attendees through two of our operational ones—our activation API—which enables customers to activate directly identifiable personal data and device-based segment data on popular platforms, and our Data Marketplace buyer API, which automates third-party data workflows. a
As Dash Teter, Principal Solutions Engineer explains, “Our activation and buyer APIs are really operational and help keep the trains running on time, more efficiently, help people with ad-ops tasks execute them more efficiently, and bring some LiveRamp functionality and data into other platforms so they can be rendered in new and novel ways.”
Principal Product Manager for Data Marketplace, Natasha Betau, dives further into our buyer API, sharing, “The buyer API works on obtaining segment metadata so you can get broad, up-to-date information in near real time, reducing the amount of manual work. Again, I think what’s most exciting about the buyer API is that it’s no maintenance for you because LiveRamp is the one hosting it. So when you need that information, you just call our API, we store it, we keep it, it reduces storage costs, and it also allows you to stock the shelves. So with that, with all those things combined, you obviously can scale pretty quickly.”
Curious about our APIs and how our customers are decreasing time to value and unlocking scalability? Watch the full Innovation Studio session below that highlights the key benefits of LiveRamp APIs and practical strategies to test and deploy them for first-party and third-party data use cases.