CTV Activation Guide for Brands
How to reach your ideal audiences on digital's biggest screens
Connected TV (CTV) is exploding – Around 3/4 of UK households now have at least one CTV device, and 51% of viewers interact and engage with an ad during TV programming. With its blend of precise digital targeting and the premium impact of the home’s biggest screens, CTV is a must-have for marketer’s media plans. But making the most of CTV starts with activating your first-party data.
Download the CTV Activation Guide for Brands to:
- Explore how data activation can help you reach the right audiences and unify measurement across channels and streaming platforms
- Get a step-by-step guide to building a data activation strategy for CTV advertising success
- Discover activation strategies that brands like NBCU, Roku, Kroger, and Nielsen use to maximise CTV spend
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Connected TV (CTV) is exploding – Around 3/4 of UK households now have at least one CTV device, and 51% of viewers interact and engage with an ad during TV programming. With its blend of precise digital targeting and the premium impact of the home’s biggest screens, CTV is a must-have for marketer’s media plans. But making the most of CTV starts with activating your first-party data.
Download the CTV Activation Guide for Brands to:
- Explore how data activation can help you reach the right audiences and unify measurement across channels and streaming platforms
- Get a step-by-step guide to building a data activation strategy for CTV advertising success
- Discover activation strategies that brands like NBCU, Roku, Kroger, and Nielsen use to maximise CTV spend