Establishes industry-leading interoperable platform for data collaboration across all clouds and walled gardens globally Strategically expands collaboration network and drives further adoption of core identity and connectivity solutions Preliminary Q3 FY24 revenue and operating income above the Company’s prior guide Conference call today at 2:30 PM PT (5:30 PM ET) SAN FRANCISCO, Calif., January 17, […]
New enhancements enable customers to collaborate with any partner, activate data to any destination, and access more solutions—all from one place With a future-ready platform optimized for speed and ease-of-use, customers can deliver better business outcomes and more personalized customer experiences SAN FRANCISCO, Feb. 28, 2024—LiveRamp (NYSE: RAMP) today unveiled the next generation of the […]
Do you ever think to yourself – what is data collaboration? This isn’t an easy question to answer. So where do you start? You might delve into research, but then terms like data clean rooms or interoperability can make understanding data collaboration and its value feel complex and nearly impossible. LiveRamp’s Kevin Dunn and Alysia […]
Data has never been more important for marketers, and CPGs have an even larger hurdle to overcome with limited access to first-party data. This has made it a challenge to understand audiences, make informed decisions, and measure activities and investments. But with rising pressure to personalize the consumer experience as audience behaviors increasingly shift online, […]
Curation with Google Ad Manager will enable advertisers to leverage data to target across their preferred DSPs using Deal IDs and auction packages, and LiveRamp is starting its closed beta integration today. This integration provides more flexibility for marketers to reach their desired audiences, as well as partner audiences from data sellers, and soon create […]
Now more than ever, brands are coming to publishers with a range of complex marketing measurement needs. From understanding how ads are driving return on ad spend (ROAS) to looking deeper into how one advertising tactic is performing compared to others, brands are working hard to prove marketing value as a revenue driver for the […]
Over the past several years, more and more teams in Enterprise Data Management have been tasked with a succinct need from the C-Suite: We need to clean up our data and utilize it as much as possible to ensure better business outcomes. On the surface this seems like a no-brainer, but leads to two questions: […]
At LiveRamp, our strength is in our partnerships. Not only are we constantly adding new platforms, data sellers, and publishers to our ecosystem, but we’re always deepening and evolving existing relationships to bring you new people-based solutions. That’s why we’re excited to bring you a roundup of our newest partners and new features for our […]
On June 17th, Variety’s Streaming Room webinar, “Surging Viewership Rewriting TV Measurement Strategies,” kicked off with research presented by LiveRamp’s Christine Grammier, Manager Director, Strategic Growth, featuring key insights focused on cross-screen consumption during shelter-in-place and how brands can better reach their targeted audiences. Todd Spangler, NY Digital Editor, Variety, then led a spirited panel […]
With current and impending challenges facing the industry today, publishers and platforms are taking meaningful steps to help solve identity in a post third-party cookie and IDFA-regulated world. Jason Tollestrup, VP, Programmatic Strategy and Yield at The Washington Post and Jason White, SVP of Publishers at LiveRamp, recently spoke at the Digiday Publishing Summit on […]
