Today, Google Chrome announced that instead of deprecating third-party cookies, they will enable users to make an informed choice around their browser preferences. This is a major development and welcome news for those still preparing for a cookieless future, but not one that changes where our ecosystem is headed: marketers want to personalize and measure […]
9 in 10 respondents say expanding their data collaboration capabilities will achieve top goals and drive innovation across the enterprise SAN FRANCISCO, April 23, 2024—LiveRamp (NYSE: RAMP) today released a new report, “Data Collaboration Fuels Revenue Growth,” evaluating how business leaders in retail, consumer packaged goods, financial services, and travel and hospitality are using data […]
“We’re almost at a $1 trillion TAM in advertising and that doesn’t even include the data business. There’s enough for everybody if you add more value than you extract,” said Jeff Green, Founder and CEO of The Trade Desk, in RampUp 2022’s opening fireside chat with Scott Howe, CEO of LiveRamp. This sentiment speaks to […]
In the face of third-party signal loss, some publishers may be starting their cookieless journey, or re-evaluating their current adtech stack. LiveRamp is leading the way in signal-less advertising. Our cookieless identity infrastructure, including LiveRamp’s Authenticated Traffic Solution, has been years in the making, is scaled with publishers, and in wide use among our customers. […]
Why, after 15 years at LiveRamp, I’m more excited than ever When asked why I have stayed at LiveRamp for the past 15 years, I’ve historically given two main reasons— working with great people and getting to work on interesting problems. Recently, I have found a deeply motivating third reason: saving the future of the […]
It’s been just over seven months since WWDC 2020, when Apple first announced it would be making significant changes to security measures across its operating system. To put it simply, once these changes take effect, app developers will be required to ask users for permission to track and share their Identifier for Advertisers (IDFA)—Apple’s mobile […]
For data-driven marketers, a well-rounded campaign strategy involves being able to reach your target audience wherever they may browse. Based on a recent study, consumers spend an average of two hours a day on social media — that’s time allotted where you may be able to reach consumers when they’re most engaged. But engaging with […]
Data-driven advertisers know that a true omnichannel strategy involves engaging with their audience on social media to reach consumers wherever they are. According to a recent study, consumers spend an average of almost two-and-a-half hours on social media and messaging platforms, with those age 16 to 24 spending an average of three hours. The study […]
B2B sales and marketing executives are constantly looking for ways to prove that campaigns are reaching prospects at their existing accounts. Over the years, the inherent challenge has been that marketing platforms, data providers, and services have catered to consumer-based marketing use cases. With an ABM platform, B2B marketers can now deliver at the account […]
