CafeMedia, the seventh-largest digital property in the U.S. and the leader in ad management, and LiveRamp (NYSE: RAMP), the leading data collaboration platform, have partnered to enable marketers to use LiveRamp Safe Haven to securely connect with the millions of readers who visit CafeMedia’s more than 4,000 creators’ sites. The partnership expands CafeMedia’s work with LiveRamp’s Authenticated […]
New solutions powered by pseudonymous identity and connectivity SAN FRANCISCO–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP) today launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP. Brand marketers, advertisers, and agencies can now leverage LiveRamp’s integrations with these services to unlock insights and analytics with an industry-leading, privacy-enhancing approach. Powered by LiveRamp’s omnichannel […]
With 50% of the internet already cookieless, publishers should understand that there is no silver bullet to third-party signal loss. Authenticated identity is the gold standard and will give publishers higher CPMs on cookieless inventory, but publishers should also explore contextual solutions and plan to test Google’s Topics. Last year, Dev Pragad, CEO at Newsweek, […]
Establishes the industry’s only interoperable platform for data collaboration across all clouds and walled gardens For the first time, companies will have one, simple platform to measure campaigns across all programmatic and media channels as well as walled gardens, including Amazon, Google, and Facebook, and connect data seamlessly across clouds, warehouses, and clean rooms, including […]
We’re excited to announce that we’ve now integrated Google Display & Video 360’s PAIR into the LiveRamp platform and have kicked off our first brand campaigns. We’ve enabled more than a dozen publishers and aim to scale to over 100 by the end of the summer, including Advance Local, Hometalk, Publishers Clearing House, Raptive (formerly […]
LiveRamp bridges the gap as Oracle exits advertising. As Oracle prepares to exit the advertising business at the end of September, brands, agencies, publishers, and data providers that have relied on their services must seek alternatives to ensure business continuity. LiveRamp is uniquely positioned to bridge the gap left by Oracle’s departure, by offering a […]
With GDPR a little over one month away, many companies are in the throes of achieving compliance and also looking beyond May 25. GDPR questions about “what happens now, and what happens next” were certainly top of mind for speakers on the RampUp 2018 panel, It’s About More Than Just Privacy: Trust And Ethics. While […]
Uber’s all about getting their users from point A to point B. So what gets Uber’s data from their CRM database into the digital space? Why, LiveRamp of course! Tesäen Chavis, DMP manager at Uber, uses RampID to connect Uber’s data from their CRM to pseudonymous channels so they can test user segments and find […]
Greetings from RampUp 2019! Here’s a recap of what happened during our preconference that you may have missed: Insight #1: IdentityLink is now available for demand-side platforms (DSPs). Yesterday morning, LiveRamp announced the availability of IdentityLink for Real-Time Bidding, enabling DSPs (demand-side platforms) to receive the access to IdentityLink that supply-side platforms (SSPs) get through […]
