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MediaMath helps the world’s top brands deliver personalized digital advertising across all connected touchpoints. MediaMath is leading an industry-wide effort to create an accountable and addressable supply chain through SOURCE by MediaMath, an alliance of agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, fraud-free, and viewable inventory.

As part of SOURCE, MediaMath will utilize LiveRamp’s identifier to bid on advertising inventory across display, mobile, and connected TV. The partnership will enhance MediaMath’s ability to link devices to users in an anonymous, privacy-conscious manner, and will deepen a marketer’s ability to deliver relevant ads and an improved user experience due to higher match rates.

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