Our partnership with

MediaMath

MediaMath helps the world’s top brands deliver personalized digital advertising across all connected touchpoints. MediaMath is leading an industry-wide effort to create an accountable and addressable supply chain through SOURCE by MediaMath, an alliance of agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, fraud-free, and viewable inventory.

As part of SOURCE, MediaMath will utilize LiveRamp’s identifier to bid on advertising inventory across display, mobile, and connected TV. The partnership will enhance MediaMath’s ability to link devices to users in an anonymous, privacy-conscious manner, and will deepen a marketer’s ability to deliver relevant ads and an improved user experience due to higher match rates.

Categories
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Media Delivery

Region Served

NZ

US

UK

FR

AU

CN

APAC

Certification Level
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Elite

Partner Certification
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Resources

Blog

The Future of Addressability | Connected TV: Looking beyond the COVID-19 Opportunity to the Post-cookie World

News

MediaMath and LiveRamp Announce Partnership | SOURCE by MediaMath to Integrate LiveRamp IdentityLink

Video

How MediaMath and LiveRamp are Collaborating to Help Marketers Reach Real People with Real Ads

Video

Straight from the SOURCE: The LiveRamp Partnership