EMARKETER Analyst Report: Retail Media Ad Spending Forecast

Are we in a new era of retail media?

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As advertisers continue to prioritize off-site opportunities, retail media spending is projected to reach $55 billion this year – but the challenges of this channel haven’t gone away.

Download the “Retail Media Ad Spending Forecast H1 2024” analyst report from EMARKETER and LiveRamp to:

Learn why retail media has become integral to advertisers’ plans
Explore how first-party data drives retail ad spending and growth
Understand how CTV is providing advertisers more retail media options