Home > Why Data Connectivity
Data-driven customer experiences are critical to success. Yet, most organizations still struggle to unify, control, and activate customer data across all significant touch points.
Data connectivity allows businesses to drive relevant, personalized interactions with audiences everywhere they interact—all in a secure and privacy-conscious way.
Data connectivity links disparate data sets and applications, including data from different identity spaces. This enables collaboration among different parties with data controls, ensuring safe and effective activation across the broader ecosystem. With data connectivity, every consumer interaction can be relevant, addressable, and measurable.
Our PlatformReady to revolutionize your marketing and unlock value from data while still maintaining control? There’s one final step: choosing the right partner. You’ll want a partner that’s reliable, trustworthy, and privacy-conscious —and that’s exactly what you’ll get with LiveRamp. Our platform is powered by core identity capabilities and an unparalleled data network that is fully interoperable.