Marketing

Marketers are turning to addressable messaging to shore up revenue

April 20, 2020  |   Scott Howe

Originally published in Digiday

Marketers are turning to addressable messaging to shore up revenue

Thirty days ago, it would be hard to imagine the state of our economy today. While many of us have endured past recessions, none of us have seen such an abrupt freefall from incredible economic prosperity to a complete standstill. Just yesterday, I was talking to the CEO of a major retailer who estimated that their sales will plummet 90% month over month. Yikes.