We’ve heard a lot about supply chain issues in 2020, spotlighting what retailers have always known—the companies that know the most about their customers win. No matter the circumstances, retailers that genuinely connect with consumers in their moments of need are the ones with the strongest audience intelligence and ability to act quickly on insights. Building this comprehensive single view of the customer requires pushing against the four walls of your business and entering into trusted, privacy-conscious data partnerships. After all, it’s not just how consumers interact with your business that matters—it’s also how they engage other brands that builds a complete view of an audience.
To learn more about how to bolster audience intelligence and gain competitive advantage through data partnerships, read our Retail Dive byline.