Are you really as customer centric as you think you are? Digital transformation is essential to building customer intelligence and delivering the best experience based on that intelligence. Now that the technology exists to do so, there’s really no excuse not to implement—your customers are expecting it. The bar is higher than ever for companies, and it’s important to prioritize this digital transformation through data collaboration.
See if you’ve achieved customer centricity and learn more about successful data collaboration strategies in our Adweek byline.