We are thrilled to announce that LiveRamp has been named a leader in Snowflake’s 2025 Modern Marketing Stack Report! This recognition is a testament to our commitment to providing our customers with the best possible data collaboration solutions for marketers on Snowflake.
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
We are very proud to be included among the top vendors in the 2025 report.
“Being named a leader in Snowflake’s report validates our focus on innovation. Our identity, activation, measurement, and clean room solutions on Snowflake are transforming how brands collaborate, enabling data-driven insights while prioritizing privacy. We’re excited to continue pushing boundaries in data collaboration on Snowflake.” – Noel McMichael, VP, Commercial Cloud, LiveRamp
Why LiveRamp is a Leader in the Modern Marketing Data Stack
LiveRamp is a leader in the modern marketing data stack because we offer a comprehensive suite of solutions that enable businesses to:
- Unify their customer data: LiveRamp helps businesses unify their customer data across all their marketing channels and systems. This provides a single view of the customer that can be used to create more personalized and effective marketing campaigns.
- Activate their data: LiveRamp provides the tools brands need to activate their data across all their marketing channels and extend their audience reach. This includes tools for audience targeting, personalization, and measurement.
- Measure the success of their marketing campaigns: LiveRamp provides tools for attribution, reporting, and analytics enabling marketers to uncover the cross-channel insights needed to prove ROI.
- Collaborate securely with partners: LiveRamp safely extends brand insights by collaborating with partners in clean rooms and enriching their data while maintaining privacy and compliance.
How LiveRamp Can Help Your Business
If you are looking for a flexible platform on Snowflake that can help you achieve your marketing goals, LiveRamp is the solution for you. We have a proven track record of success helping businesses of all sizes improve their marketing ROI.
Contact us today to learn more about how LiveRamp can help your business.