Reflecting on a Year of Data Strategy Excellence
As the holiday season unfolds, we find ourselves reflecting on the year and looking forward to what’s next for LiveRamp. Beyond year-end targets, there’s a deeper rhythm – the human connection that drives our work. Thanksgiving isn’t just a day on the calendar; it’s an opportunity to spend time with friends and family, share great food, create new memories and, most importantly, reflect on the extraordinary people who lift us up and amplify the collaborative spirit.
How Our Audience Solutions Team Supports Innovation
Today we shine a light on our Audience Solutions team – a group that embodies more than just data expertise. To list of all the things we are grateful for would be endless, but in a year of uncertainty and change (Oracle Exiting the Ads business, Google NOT deprecating third-party cookies), it’s hard not to appreciate this wonderful team who has worked tirelessly to help our customers navigate the future of their business.
Depending on how you work with LiveRamp, you may not know this team. In that case, let me give you a little insight into the enormous part they play in helping us succeed and the work they do with clients to create strong connections between data providers and their consumers.
The Audience Solutions team supports both internal teams and LiveRamp customers that are transforming complex data challenges into clear, meaningful pathways that help brands better connect with audiences. Here are some key ways this team supports innovation behind the scenes and with customers.
Third-party data strategy partnerships
They don’t just find audiences – they uncover the right insights for data strategy success. The team digs deep into the LiveRamp Data Marketplace to help define audiences and makes considerate recommendations to ensure third-party audiences work as hard as you do.
Data collaboration choreographers
One-size-DOES-NOT-fit-all. They are constantly helping customers navigate the Data Marketplace by educating and consulting on third-party audience segments that align to your business goals – pulling from demographics, B2B networks, location, and behavior providing personalized targeting options specific to customer needs.
Knowledge is power (and we’re sharing it)
Through demos and workshops, the team breaks down the Data Marketplace. No jargon, no confusion – just clear, actionable insights that help level up data strategies.
Customer support when you need it most
Things aren’t always perfect, and we get that. When challenges hit, our team jumps in fast with high-standard support. Have a question? They’ll have an answer in your inbox within 24 hours – guaranteed.
Looking Ahead: Building Stronger Connections in 2025
As you reflect on what you are grateful for this holiday season, we at LiveRamp are doing the same and extend our deepest gratitude to our Audience Solutions team – the unsung heroes, who are passionate about what they do and how they help our customers. They navigate complex data landscapes with precision, empathy, and unwavering commitment to excellence. Their ability to transform challenges into strategic insights, support our internal teams, and deliver exceptional value to customers makes them truly extraordinary. Thank you for being the collaborative spirit that drives LiveRamp forward.
To our clients navigating holiday season challenges, the Audience Solutions team is ready to help with all your third-party data needs. Reach out to them at [email protected]
