Data & Analytics

Building Welcomed Experiences with Data Collaboration

August 25, 2021  |   LiveRamp

The secret to a good ad isn’t being flashy, funny, or funky—it’s about creating a welcomed experience. Doing this with consistency requires building a complete view of the customer, which is often the hardest part. The good news is that technology and partnerships exist to help you safely and securely collaborate with data while respecting your audience’s preferences. 

As you evaluate your company’s and partners’ capabilities, read our byline in Adweek for advice on how to execute a data collaboration strategy that underpins memorable experiences across channels and eventually, can build brand love.