Show me how I can improve
Select a category
with LiveRamp.
Here are a few use cases to get you started:
Media Spend Optimisation
Increase return on marketing investment with data collaboration that unlocks critical measurement capabilities, drives efficiencies across your operations and enables more informed budget decisions across channels and customer segments.
Use case inputs
- Campaign exposure data
- POS data
- Marketing data
- 3P consumer data
- Suppression
Next step to get started
Learn how LOOKFANTASTIC developed an optimised suppression strategy to boost efficiency while generating a 7-figure incremental revenue lift per annum
READ CASE STUDY
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Talk to an expert
Multi-touch Attribution and Customer Journey Mapping
Unify customer identities across channels to gain a clearer picture of each touchpoint’s influence and deliver more relevant, personalised experiences that drive greater marketing efficiency and impact.
Use case inputs
- Paid and owned campaign data
- Website or app activity data
- Social media data
- POS data
- Loyalty program data
Next step to get started
Learn how to optimise along the full customer journey with a unified identity
WATCH VIDEO
Ready to learn more?
Talk to an expert
Upsell & Cross-Sell
Harness the power of data collaboration to identify customer segments most likely to spend more with you, and activate targeted messaging and promotions.
Use case inputs
- Advertising engagement data
- Audience data
- POS data
- Loyalty program data
- Website or app activity data
Next step to get started
Discover how to reach customers everywhere that matters with first-party data in LiveRamp's Data Activation Explainer
Get ebook
Ready to learn more?
Talk to an expert
Offline-Targeted Promotions
Drive in-store sales and customer acquisition by activating highly targeted promotions through retailer data collaboration, enabling precise audience segmentation and attribution at the point of purchase.
Use case inputs
• Audience segmentation and analysis
• Retail transaction
• Data collaboration
• Audience building
• Multi-channel activation
• Post campaign measurement
• Visualisation Data
Next step to get started
Learn how Arla Foods, LiveRamp, and Majid Al Futtaim used data collaboration to activate offline promotions, boost in-store sales, and achieve precise audience targeting
Read Case Study
Ready to learn more?
Talk to an expert
Customer Lifecycle Management
Quantify customer value and proactively engage and retain valuable customers with a more accurate, connected view of your customer.
Use case inputs
• Campaign engagement data
• Digital activity (browsing history, abandoned carts, etc.)
• POS and e-commerce data
• Loyalty program data
• Website or app activity data
• Competitor intent data
Next step to get started
Learn how Delta lands first-class customer experiences with data collaboration
Watch Discussion
Ready to learn more?
Talk to an expert
Partnership Value Analysis
Use shared data to quantify the value your brand has generated for partners and rapidly identify new opportunities to create more value.
Use case inputs
- Sell-in data
- Trade or partnership terms
- POS data
Next step to get started
Learn how Pinterest demonstrates business value and deepens brand partnerships with data collaboration
Read Case Study
Ready to learn more?
Talk to an expert
Advanced Promotions Optimisation
Simulate future promotion performance based on past results by unifying disparate data assets.
Use case inputs
- Promotion schedule and details
- Cost data for past promotions
- POS data
Next step to get started
Learn how Delta lands first-class customer experiences with data collaboration
Watch Discussion
Ready to learn more?
Talk to an expert
Category Management
Unlock the potential for growth across your entire category and increase market share by leveraging partner data to uncover deeper shopper insights, optimise assortment strategies, and deliver more effective promotions across key customer segments.
Use case inputs
- Audience segmentation and analysis
- Retail transaction
- Data collaboration
- Audience building
- Multi-channel activation
- Post campaign measurement
- Visualisation Data
Next step to get started
Learn how Arla Foods leveraged retailer data, uncovering insights, optimising product mix, and driving both category growth and market share
Case Study
Ready to learn more?
Talk to an expert