Optimise your campaign by leveraging first-party, second and third-party data to refine consumer insights, accurately identify in-market buyers, and execute highly targeted campaigns with optimal ad spend efficiency.
Use case inputs
Owned channel effectiveness
Data collaboration
CRM data
In-market data signals
3P consumer data
Next step to get started
Learn how Jaguar Land Rover used third-party in-market signals from Carwow to refine buyer insights to achieve a 12:1 ROI
Improve media planning and investment decisions with data collaboration that unlocks critical data sharing capabilities and allows you to make more informed budget decisions across channels and customer segments.
Use case inputs
Publisher audience data
POS data
Advertiser audience data
3P consumer data
Website or app activity data
Next step to get started
Discover how to reach customers everywhere that matters with first-party data in LiveRamp's Data Activation Explainer
Deepen customer relationships and drive sales by using data collaboration to deliver more relevant messages and personalised experiences across channels.
Use case inputs
Campaign data
POS/historical transaction data
Loyalty program data
Website or app activity data
Attribute data (demo, behavioural, lifestyle, etc.)
Next step to get started
Discover 5 new ways to create better customer experiences with data collaboration
