Optimize assortment, promotions, and pricing to better position products to your target customers, with data collaboration combining partner and third-party data for more robust insights.
Use case inputs
Pricing data
Promotion data
Assortment data
POS data
Loyalty program data
CRM data
Next step to get started
Learn how Kraft Heinz enriched their first-party data
Continuously monitor campaign performance and consumer behavior with automated alerts based on a wide range of data sources, and nimbly activate recommended campaigns to tap strategic opportunities.
Use case inputs
POS data
Campaign data
Loyalty program data
Socio-demographic data
Next step to get started
Discover how to reach customers everywhere that matters with first-party data in LiveRamp's Guide to Data Activation
