Show me how I can improve
Select a category
with LiveRamp.
Here are a few use cases to get you started:
Campaign Performance and Simulation
Improve future campaign performance by simulating and measuring the real impact of your media strategies, refining audience targeting, and optimising media investments for greater efficiency and incremental revenue impact.
Use case inputs
- Campaign exposure data
- Loyalty data
- Marketing data
- 3P consumer data
- Suppression
Next step to get started
See how LOOKFANTASTIC used suppression strategies and measured real-world impact while refining audience targeting and optimising paid search investments
Read Case Study
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Talk to an expert
Category Insights and Campaign Execution
Use advanced analytics to identify growth opportunities, strengthen category insights, and execute high-performing campaigns with precision-targeted audiences.
Use case inputs
- Audience Segmentation and Analysis
- Retail Transaction
- Multi-channel Activation
- Post Campaign Measurement
Next step to get started
Learn how Arla Foods uncoverd category growth opportunities and executed a high-performing campaign
Read Case Study
Ready to learn more?
Talk to an expert
Campaign Recommendation Engine
Continuously monitor campaign performance and consumer behaviour with automated alerts based on a wide range of data sources, and nimbly activate recommended campaigns to tap strategic opportunities.
Use case inputs
- POS data
- Campaign data
- Loyalty program data
- Socio-demographic data
Next step to get started
Discover how to reach customers everywhere that matters with first-party data in LiveRamp's Guide to Data Activation
Get Ebook
Ready to learn more?
Talk to an expert
Data as a Service
Build a new go-to-market motion, enabling a Data as a Service commercial model.
Use case inputs
- POS data
- 3P consumer data
- Website or app activity data
- Audience data
Next step to get started
Discover how to drive revenue from your first-party data with LiveRamp's Guide to Data Monetisation
Get Ebook
Ready to learn more?
Talk to an expert
Measurement Strategy
Maximise ROAS by breaking down data silos, standardising reporting, and unlock actionable insights with a clear understanding of which strategies work.
Use case inputs
• Audience data
• Media spend & campaign data
• POS data
• Loyalty program data
• CRM data
• Website or app activity data
Next step to get started
Discover how to measure across all your media and maximise ROAS in our Measurment Primer for Brands
Get eBook
Ready to learn more?
Talk to an expert
Measurement Types
Break down data silos and overcome data fragmentation to enable accurate, standardised measurement, focusing on three essential areas: media delivery, media effectiveness, and audience analytics.
Use case inputs
• Audience data
• Media spend & campaign data
• POS data
• Loyalty program data
• CRM data
• Website or app activity data
Next step to get started
Learn three key elements for accurate cross-channel ad measurement to prove advertising value across every channel and touchpoint
Watch Video
Ready to learn more?
Talk to an expert
Insights to Optimise Paid Search
Identify and activate high-value customer segments to maximise sales uplift and ROI by leveraging first-party data to unlock insights, optimise suppression strategies and allocate spend more effectively.
Use case inputs
• Campaign exposure data
• Loyalty data
• Marketing data
• 3P consumer data
• Suppression
Next step to get started
Discover how LOOKFANTASTIC uncovered high-value customer segments, unlocking a 1.74% incremental revenue lift and 7x ROI by optimising their search strategy
Read Case Study
Ready to learn more?
Talk to an expert
Cookieless Activation
Boost the impact of digital promotions by using authenticated first-party data to optimise targeting and enhance personalisation, driving higher ROI without relying on cookies.
Use case inputs
• Consumer intelligence
• Campaign optimisation
• Data collaboration
• Media optimisation
• Overcoming signal loss
• Publishers and platforms
Next step to get started
Learn how L’Oréal Italia boosted their targeted ad effectiveness while respecting customer trust, without cookies
READ CASE STUDY
Ready to learn more?
Talk to an expert