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IDC Spotlight: Elevating Campaign Performance with Integrated Cross-Media Intelligence

Hill’s Pet Nutrition Finds the Winning Formula for Measurable Growth

Marketing Analytics and Attribution

3 Ways to Make CTV Advertising Work Harder for You

Data Activation Tools: The Marketer’s Checklist

TV Ad Measurement Trends in 2025

The Marketer’s First-Party Data Interactive Playbook

The Key to CPG Growth? Retailer Data

Whirlpool Reaches 5x More Shoppers with Personalized Experiences Everywhere

The Personalization Playbook

Making Agentic AI Smarter Through Data Collaboration
