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How Blackbaud Mastered Identity for Sharper Targeting, Prediction, and Insights
Cross Screen Media Powers Next-Generation CTV Activation With Expanded Reach and Unified Measurement
IDC Spotlight: Elevating Campaign Performance with Integrated Cross-Media Intelligence
Hill’s Pet Nutrition Finds the Winning Formula for Measurable Growth
Marketing Analytics and Attribution
3 Ways to Make CTV Advertising Work Harder for You
Data Activation Tools: The Marketer’s Checklist
TV Ad Measurement Trends in 2025
The Marketer’s First-Party Data Interactive Playbook
The Key to CPG Growth? Retailer Data
Whirlpool Reaches 5x More Shoppers with Personalized Experiences Everywhere