SSPs – Sidecar and RampID Services Country-Specific Terms

Subject to the terms of your LiveRamp Statement of Work for LiveRamp Services Sidecar and RampID Envelopes (“SOW”), SSPs may use the LiveRamp Services (as defined in the respective SOW) in the Approved Geographies. Unless otherwise defined in these terms, all capitalized terms used herein shall have the meanings given to them in the SOW or your Agreement.

LiveRamp may, in its sole discretion, change these terms, from time to time, and will provide notice to you in the event of a material change in the terms. You must monitor your compliance with these terms on a regular basis. If, at any time, you cannot meet these terms or if there is a significant risk that you will not be able to meet them, you must immediately notify us by sending an email to [email protected] and take reasonable and appropriate steps to restore an adequate level of protection, and in case of publishers or marketers, immediately stop collecting and sharing Partner Data.

For the purpose of this country-specific terms:

“Partner” shall mean SSP.

“Partner Data” shall mean SSP Data.

 

COUNTRY/MARKET SELECTION

North America

LATAM

Europe

APAC

To the extent that the Partner Data provided by Partner comprises information that is considered personal data as defined by the Privacy Laws (“Personal Information”), then in relation to such data Partner represents and warrants that it will: (a) comply with all applicable privacy, data security, and data protection laws, regulations, and rules, including but not limited to the Privacy Laws; and b) notify their users of the purpose of use of personal ID (i.e., individual identifiers, cookie ID, mobile ID, such as an AAID or IDFA, etc.) and any associated personal data; c) obtain explicit consent regarding its collection, use, and sharing of Personal Information as required under Privacy Laws, including through inclusion of a prominent link to its privacy policy and/or description of data collection and usage practices at the time and location of collection and through notice that Personal Information may be transferred overseas.

SSPs shall ensure its use of LiveRamp Service stays in compliance with all Privacy Laws of the selected market(s) in addition to the terms set forth below.

United States

Partner will comply with applicable privacy laws, including the California Consumer Privacy Act of 2018 (“CCPA”) and all similar privacy laws in the United States.

As between LiveRamp and Partner, LiveRamp shall Process Partner Personal Information only as a processor or sub-processor (i.e., Service Provider under CCPA) acting on behalf of Partner. 

LiveRamp shall not, and shall not authorize any third party to, process, retain, use, sell, transfer, disclose, or otherwise share Partner Personal Data for any Purposes other than for the specific purpose of performing the Services. LiveRamp may, however, disclose the Personal Information to its own processors and service providers where LiveRamp has carried out adequate due diligence on each such service provider and included obligations in the contract between LiveRamp and such service provider that are equivalent to those to which LiveRamp has agreed.

Partner agrees that it shall be responsible for dealing with and responding to all rights requests made by data subjects under applicable privacy laws which relate to the processing activities which are the subject of the SOW, including requests to access, delete, or opt out of the collection, use, or disclosure of Personal Information pertaining to them. Where necessary and required by law, LiveRamp shall promptly and in good faith take such actions and provide such information and assistance as Partner may reasonably request to enable Partner to honor requests of individuals to exercise their rights under applicable privacy laws.

ARGENTINA

For the purposes of this section, “Argentinian Data Protection Law” means all applicable Argentinian laws relating to data protection and privacy including (without limitation) (without limitation) Personal Data Protection Law No. 25,326 (“PDPL”),the Decree No. 1558/2001 and its related regulations issued by the enforcement local authority (Agencia de Acceso a la Información Pública and Direccón Nacional de Protección de Datos Personales), as well as any other applicable laws and regulations relating to data protection and privacy as implemented, and all amendments to or replacements of the above legislation.

Each party represents, warrants and undertakes to the other that, throughout the term of this SOW, it shall comply with all applicable Data Protection Laws in addition to its contractual obligations as set forth herein.

To the extent that Partner Data provided by you comprises information that is considered personal data as defined by applicable Argentinian Data Protection Law (“ Argentinian Personal Information”), then in relation to such data Partner warrants and agrees that:

  • The provision of the Partner Data to LiveRamp, and its subsequent use by LiveRamp for the purposes contemplated by the SOW will not violate Argentinian Data Protection Law, or any agreements between Partner and any third parties;
  • It will provide a valid notification to the data subjects of the Partner Data, in accordance with Section 6 of the PDPL, which explains (with the necessary level of detail) the sharing of the Partner Data with LiveRamp (naming LiveRamp and linking to the LiveRamp privacy policy) for the purpose of digital targeting.
  • It will obtain the valid consent of the data subjects of the Partner Data (in accordance with the Section 6 of the PDPL) for LiveRamp and Partner’s processing activities and purposes specified in the SOW;
  • It will keep records that demonstrate that the Partner has obtained such valid consents, which it shall make available to LiveRamp upon written request; and
  • In addition to any Prohibited Data restrictions set forth in your Agreement, it shall not provide to LiveRamp, or permit any third party to provide to LiveRamp on Partner’s behalf, any special categories of data as defined by the Argentinian regulator. If Partner should transfer Prohibited Data to LiveRamp in violation of this section, Partner shall immediately notify LiveRamp and inform LiveRamp of the date, time, and other pertinent information related to the transfer so LiveRamp may take the steps necessary to remove the Prohibited Data from its systems.

In accordance with the SOW, upon termination of the SOW LiveRamp shall not be required to destroy or cease use of any metadata collected at the same as Partner Data but LiveRamp shall use such metadata in compliance with statistical and research & development exceptions to the extent it is applicable. Such metadata may be transferred to LiveRamp Inc. in the USA: Partner agrees that such transfer will be covered by the “Contrato modelo de transferencia internacional de datos personales con motivo de prestación de servicios” published by the Argentinian government in the Disposición 60 – E/2016 (the “Argentinian SCCs”) which are hereby incorporated by reference to the agreement between the Parties. For the purpose of such Argentinian SCCs, Partner shall be considered the data exporter and LiveRamp Inc. the data importer.

Partner agrees that it shall be responsible for dealing with and responding to all requests made by data subjects under Argentinian Data Protection Law which relate to the processing activities which are the subject of the SOW.

BRAZIL

For the purposes of this section, “Brazilian Data Protection Law” means all applicable Brazilian laws relating to data protection and privacy including (without limitation) Brazilian Law No. 13709/18 (“LGPD”), as well as any other applicable laws and regulations relating to data protection and privacy and  Brazilian Law No. 12,965/14; as implemented, and all amendments to or replacements of the above legislation.

Each party represents, warrants and undertakes to the other that, throughout the term of this SOW, it shall comply with all applicable Data Protection Laws in addition to its contractual obligations as set forth herein. 

To the extent that Partner Data provided by you comprises information that is considered personal data as defined by applicable Brazilian Data Protection Law (“Brazilian Personal Information”), then in relation to such data Partner warrants and agrees that:

  • The provision of the Partner Data to LiveRamp, and its subsequent use by LiveRamp for the purposes contemplated by the SOW will not violate Brazilian Data Protection Law, or any agreements between Partner and any third parties; 
  • It will provide a valid notification to the data subjects of the Partner Data, in accordance with Article 9 of the LGPD, which explains (with the necessary level of detail) the sharing of the Partner Data with LiveRamp (naming LiveRamp and linking to the LiveRamp privacy policy) for the purpose of digital targeting.
  • It will obtain the valid consent of the data subjects of the Partner Data (in accordance with the LGPD) for LiveRamp and Partner’s processing activities and purposes specified in the SOW; 
  • It will keep records that demonstrate that the Partner has obtained such valid consents, which it shall make available to LiveRamp upon written request; and
  • In addition to any Prohibited Data restrictions set forth in your Agreement, it shall not provide to LiveRamp, or permit any third party to provide to LiveRamp on Partner’s behalf, any special categories of data as defined by the Brazilian regulator. If Partner should transfer Prohibited Data to LiveRamp in violation of this section, Partner shall immediately notify LiveRamp and inform LiveRamp of the date, time, and other pertinent information related to the transfer so LiveRamp may take the steps necessary to remove the Prohibited Data from its systems.

In accordance with the SOW, upon termination of the SOW LiveRamp shall not be required to destroy or cease use of any metadata collected at the same time as Partner Data but LiveRamp shall use such metadata in compliance with statistical and research & development exceptions to the extent it is applicable. Such metadata may be transferred to LiveRamp Inc. in the USA: Partner agrees that such transfer will be covered by the Brazilian SCCs referenced below. For the purpose of such Brazilian SCCs, Partner shall be considered the data exporter and LiveRamp Inc. the data importer.

Partner agrees that it shall be responsible for dealing with and responding to all requests made by data subjects under Brazilian Data Protection Law which relate to the processing activities which are the subject of the SOW.

CANADA

Partner will comply with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (Canada) (PIPEDA) and all substantially similar provincial privacy laws in Canada, as well as the Canada’s Anti-Spam Law (CASL) (for purposes of this section, “Privacy Laws”).

To the extent that the Partner Data provided by Partner comprises information that is considered personal information as defined by the Privacy Laws (“Personal Information”), Partner represents and warrants to LiveRamp that it shall (i) comply with all applicable Privacy Laws; and (ii) get consent from the individual prior to the collection, use, or disclosure of the personal information (and such consent must not be a condition of providing a product or service, beyond what is reasonable to provide such product or service; and must not be obtained through the provision of false or misleading information or through deceptive or misleading practices), and that Partner has also provided the relevant data protection notice (notifying purposes of collection, use and disclosure etc.) to the individual on or before collecting, using or disclosing the Personal Information.

In connection with any Personal Information to be transferred outside of Canada, Partner represents and warrants to LiveRamp that it has ensured “comparable protection” to the standards set out in the Privacy Laws. The mechanisms to achieve this include but are not limited to: data transfer agreements; the individual has given consent (and provided required notices have been provided); in connection with performance of contracts between the transferring organization and the individual.

Partner agrees that it shall be responsible for dealing with and responding to all requests made by data subjects under the Privacy Laws which relate to the processing activities which are the subject of the SOW.

Europe (EU & UK)

LiveRamp is acting as a Joint-Controller in the EU and UK for any agreement executed before October 22, 2024 that has not yet been updated.

LiveRamp is acting as a Data Processor in the EU and UK for any agreement that has been amended and/or executed after October 22, 2024. The below terms are applicable where LiveRamp is acting as a data processor.

For the purposes of this section, “Data Protection Laws” means all applicable EU or UK laws relating to data protection and privacy including (without limitation) the EU General Data Protection Regulation (2016/679) (the “GDPR”), the EU Privacy and Electronic Communications Directive 2002/58/EC as implemented in any applicable EU member state, the UK General Data Protection Regulation (the “UK GDPR”) or any such equivalent legislation applicable in the United Kingdom, any other local law, regulation or guidance from relevant regulators relating to the protection of Personal Data or the privacy of individuals, each as amended from time to time.

Each Party represents, warrants and undertakes to the other that, throughout the term of the SOW, it shall comply with all applicable Data Protection Laws in addition to its contractual obligations as set forth herein and in the SOW.

a. Privacy and Fair Processing. To the extent that Partner Data provided by you, and the RampID Mapping Files provided to you, comprises information that is considered personal data as defined by applicable Data Protection Law (“EU Personal Information”), then in relation to such data, LiveRamp and Partner agree as follows:

  • The parties acknowledge that for the purposes of applicable Data Protection Laws, LiveRamp shall act as a Data Processor on behalf of Partner, and Partner is acting as a Data Controller;
  • Partner warrants that it has collected the Partner Data processed by LiveRamp in accordance with Data Protection Laws, including that it has (i) the right lawful basis, (ii) all necessary appropriate notices in place and (iii) Partner shall ensure that it has all necessary appropriate consents and notices in place to enable the sharing of the EU Personal Information.
  • Subprocessors. Partner provides LiveRamp a general written authorization to engage its Affiliates and the approved subcontractors listed in the table below as sub-processors of Personal Data under the SOW. LiveRamp remains responsible at all times for the performance of its Sub-Processors’ obligations in compliance with these data processing terms and the applicable Data Protection Laws.

b. Partner Responsibilities. Partner warrants and agrees that the provision of the Partner Data (RampIDs) to LiveRamp, and its subsequent use by LiveRamp for the purposes contemplated by the SOW will not violate Data Protection Law, or any agreements between Partner and any third parties.

c. LiveRamp Responsibilities. LiveRamp shall, as data processor and, in relation to any Partner Data including Personal Data processed in connection with RampID Mapping Files Services:

▪   Process Partner Data only following the written instructions of the Partner and shall not process it for any other purposes, unless LiveRamp is required to do so by applicable laws.

▪   Inform the controller if, in its opinion, an instruction related to the processing of Partner Data in the context of the RampID Mapping Files Services infringes the Data Protection Laws.

▪   Respect the confidentiality of the information processed and ensure that all personnel who have access to and/or process Partner Data are obliged to keep the Partner Data confidential;

▪   Assist Partner at this latter’s cost in responding to any request from a Data Subject and in ensuring compliance with its obligations under applicable Data Protection Laws with respect to security, breach notifications, impact assessments and consultations with supervisory authorities or regulators;

▪   Notify Partner within seventy-two (72) hours on becoming aware of a Personal Data Breach;

▪   At Partner’s written direction, delete Partner Data and any copies still in its possession on termination of the SOW unless required by applicable laws to store Partner Data; and

▪   Maintain complete and accurate records and information to demonstrate its compliance with this section, and allow for and contribute to audits, including inspections, conducted by Partner or its mandated auditor, provided that such audit (i) may not be performed more than once a year and the on-premise audit shall be limited to two (2) business days, (ii) shall be notified in writing at least ten (10) business days in advance and, (iii) where the audit is performed by a mandated auditor, this latter shall not be competitor of LiveRamp and it shall be bound by adequate confidentiality obligations;

▪   Implement and maintain an information security program that contains administrative, technical, and physical safeguards that are appropriate to its size and complexity, the nature and scope of its activities, and the sensitivity of any consumer information at issue.

d. Description of processing of Partner Data

1 – Purpose of the processing of Personal Data
Description of the purpose: Match of SSP IDs to SSPs RampID Envelopes and delivery of these mappings (the “RampID Mapping Files”) to SSP on a mutually agreed upon cadence. LiveRamp can deliver such RampID Envelopes Mapping Files via a real time identity service when SSP implements the LiveRamp provided real time identity pixel. 
2 – Data Subjects
Users of the Publisher’s websites that are clients of the SSPs
3 – Types of Personal Data to be processed
RampID and RampID Envelope
4 – Deletion of Personal Data
RampID is not retained.
5 – List of main Subprocessors
Google Ireland Limited Location of the processing: Belgium, the Netherlands

Nature of the processing by Subprocessor: hosting of LiveRamp dedicated secured environments (GCP)

MEXICO

For the purposes of this section, “Mexican Data Protection Law” means all applicable Mexican laws relating to data protection and privacy including (without limitation) the Federal Law for the Protection of Personal Data in Possession of Private Parties and its regulations (“FDPL”), as well as any other applicable laws and regulations relating to data protection and privacy as implemented, and all amendments to or replacements of the above legislation.

Partner agrees and acknowledges that it acts as the data controller for the Partner Data and that it will duly comply with the obligations established by the FDPL. Partner also agrees that within the framework of the SOW, it shall carry out the necessary procedures to ensure that any data transferred to LiveRamp cannot be associated with any data subject or allow, by its structure, content or degree of disaggregation, the identification of the same.  Or, as the case may be, Partner undertakes to implement the required technologies to ensure that LiveRamp only receives dissociated data, which do not constitute personal data in terms of the FDPL.

The Parties understand and agree that due to the state of the law in Mexico and its interpretation, the related RampID Services involve only dissociated data which do not fall under the definition of personal data under Mexican Data Protection Laws. Additionally, the SSPClient agrees that within the framework of the SOW, SSPClient shall carry out the necessary procedures to ensure that any data shared between the Parties, including without limitations RampIDs, cannot be associated with the data subject or allow, by its structure, content or degree of disaggregation, the identification of the same.  Or, as the case may be, SSPClient undertakes to implement the required technologies to ensure that LiveRamp only receives dissociated data, which do not constitute personal data as defined by the FDPL. In the event that either Party obtains or processes personal data or sensitive personal data derived from the provision of the Services under this SOW, such Party agrees that :

  • The personal data to which each of the Parties may have access shall in no way be deemed transferred or transmitted to the other Party by virtue of this Agreement, except in cases where the Data Subject has granted the necessary consent;
  • Each Party shall comply with the below conditions and requirements.

To the extent that Partner Data includes any information that is considered personal data or sensitive personal data as defined by the Mexican Data Protection Law, then in relation to such data, Partner warrants and agrees:

  • that the provision of the Partner Data to LiveRamp, and its subsequent use by LiveRamp for the purposes contemplated by the SOW will not violate Mexican Data Protection Law, or any agreements between Partner and any third parties;
  • that it will provide a valid notification to the data subjects of the Partner Data, in accordance with Articles 15 and 16 of the FDPL, which explains (with the necessary level of detail) the sharing of the Partner Data with LiveRamp for the purpose of digital targeting;
  • that it will obtain the valid consent of the data subjects of the Partner Data (in accordance with Article 10 of the FDPL) for the Partner’s processing activities and purposes specified in the SOW;
  • that it will keep records that demonstrate that the Partner has obtained such valid consents, which it shall make available to LiveRamp upon written request; and
  • in addition to any Prohibited Data restrictions set forth in the Agreement, it shall not provide to LiveRamp, or permit any third party to provide to LiveRamp on Partner’s behalf, any special categories of data as defined by the FDPL. If Partner should transfer Prohibited Data to LiveRamp in violation of this section, Partner shall immediately notify LiveRamp and inform LiveRamp of the date, time, and other pertinent information related to the transfer so LiveRamp may take the steps necessary to remove the Prohibited Data from its systems.
  • Partner will promptly notify LiveRamp that it has provided personal data to LiveRamp so that LiveRamp may take actions in order to dissociate such data so that it remains dissociated in compliance with Mexican Data Protection Laws.

In accordance with the SOW, upon termination of the SOW LiveRamp shall not be required to destroy or cease use of any metadata collected at the same time as Partner Data but LiveRamp shall use such metadata in compliance with statistical and research & development exceptions to the extent it is applicable.

Partner agrees that it shall be responsible for dealing with and responding to all requests made by data subjects under Mexican Data Protection Law which relate to the processing activities which are the subject of the SOW.

APAC:

AUSTRALIA

Partner will comply with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Spam Act 2003 (Cth) and any other applicable analogous legislation (for purposes of this section, “Privacy Laws”).

To the extent that the Partner Data provided by Partner comprises information that is considered personal data as defined by the Privacy Laws (“Personal Information”), then in relation to such data Partner represents and warrants: (a) comply with all applicable privacy, data security, and data protection laws, regulations, and rules, including but not limited to the Privacy Laws; and (b) notify their users of the purpose of use of personal ID (i.e., individual identifiers, cookie ID, mobile ID, such as an AAID or IDFA, etc.) and any associated personal data; (c) obtain explicit consent regarding its collection, use, and sharing of Personal Information as required under Privacy Laws, including through inclusion of a prominent link to its privacy policy and/or description of data collection and usage practices at the time and location of collection and through notice that Personal Information may be transferred overseas.

NEW ZEALAND

Partner will comply with applicable privacy laws, including the Privacy Act 2020 and the Information Privacy Principles under that Act, and the Unsolicited Electronic Messages Act 2007, and any other applicable analogous legislation, and all amendments to or replacements of the above legislation (for purposes of this section, “Privacy Laws”).

To the extent that the Partner Data provided by Partner comprises information that is considered personal information as defined by the Privacy Laws (“Personal Information”), then in relation to such data Partner represents and warrants: a) that valid notification has been provided to their users for the purpose of use and share of personal information, including personal ID (i.e., individual identifiers, cookie ID, mobile ID, such as an AAID or IDFA, etc.) and any associated personal information; b) that it has ensured “comparable protection” to the standards set out in the Privacy Laws in connection with any Personal Information outside the country; and c) that it shall be responsible for dealing with and responding to all requests made by data subjects under Privacy Laws which relate to the processing activities that are the subject of the SOW.

JAPAN

Partner will comply with privacy, data security, and data protection laws, regulations, and rules, including the Act on Protection of Personal Information of Japan and any other applicable analogous legislation (for purposes of this section, “Privacy Laws”).

To the extent that the Partner Data provided by Partner comprises information that is considered personal data as defined by Japan applicable Privacy Laws (“Personal Information”), then in relation to such data Partner warrants and agrees: (a) if and where required by Japan Privacy Laws, it will provide a valid notification, or obtain the valid consent to the data subjects of the Partner Data, which explains (with the necessary level of detail) the sharing of the Partner Data with LiveRamp and for the purpose contemplated by the SOW.

SINGAPORE

Partner will comply with applicable privacy laws, including the Personal Data Protection Act of Singapore (“PDPA”), Cybersecurity Act, Data Protection Enforcement Cases (decisions), and any other applicable analogous legislation (for purposes of this section, “Privacy Laws”).

To the extent that the Partner Data provided by Partner comprises information that is considered personal data as defined by the Privacy Laws (“Personal Data”), Partner represents and warrants to LiveRamp that it shall (i) comply with all applicable Privacy Laws; and (ii) get consent from the individual prior to the collection, use, or disclosure of the personal data (and such consent must not be a condition of providing a product or service, beyond what is reasonable to provide such product or service; and must not be obtained through the provision of false or misleading information or through deceptive or misleading practices), and that Partner has also provided the relevant data protection notice (notifying purposes of collection, use and disclosure etc.) to the individual on or before collecting, using or disclosing the Personal Data.

In connection with any Personal Data outside of Singapore, Partner represents and warrants to LiveRamp that it has ensured “comparable protection” to the standards set out in the Privacy Laws. The mechanisms to achieve this include but are not limited to: data transfer agreements; the individual has given consent (and provided required notices have been provided); in connection with performance of contracts between the transferring organization and the individual.

Partner agrees that it shall be responsible for dealing with and responding to all requests made by data subjects under the Privacy Laws which relate to the processing activities which are the subject of the SOW. In the event that LiveRamp receives a data subject request which relates specifically to Partner’s deployment of the LiveRamp’s products, it shall forward that request to Partner without undue delay.

TAIWAN

Partner will comply with all applicable privacy, data security, and data protection laws, directives, regulations, and rules, as may be amended from time to time and/or any successor legislation of Taiwan (for the purpose of this section, “Privacy Laws”).

To the extent that the Partner Data provided by Partner comprises information that is considered personal information as defined by the Privacy Laws (“Personal Information”), then in relation to such data Partner represents and warrants: a) that valid notification has been provided to their users for the purpose of use and share of personal information and any associated personal information; and b) that it shall be responsible for dealing with and responding to all requests made by data subjects under Privacy Laws which relate to the processing activities that are the subject of the SOW.

HONG KONG SPECIAL ADMINISTRATIVE REGION

Partner will comply with all applicable privacy laws, including but not limited to the Hong Kong Personal Data (Privacy) Ordinance (Cap.486), Personal Data (Privacy) (Amendment) Ordinance 2021, and any other directives, regulations, and rules, as may be amended from time to time and/or any successor legislation of Hong Kong Special Administrative Region (for purpose of this section, “Privacy Laws”). 

To the extent that the Partner Data provided by Partner comprises information that is considered personal information as defined by the Privacy Laws (“Personal Information”), then in relation to such data Partner represents and warrants: a) that valid notification has been provided to their users for the purpose of use and share of personal information and any associated personal information; and b) that it shall be responsible for dealing with and responding to all requests made by data subjects under Privacy Laws which relate to the processing activities that are the subject of the SOW. 

THE REPUBLIC OF INDONESIA

Partner will comply with all applicable privacy laws, including but not limited to Law No. 11 of 2008 as amended by Law No. 19 of 2016 on Electronic Information and Transactions, Government Regulation No. 71 of 2019 on the Implementation of Electronic Systems and Transactions, Minister of Communication and Informatics Regulation No. 20 of 2016 on Personal Data Protection in Electronic Systems, and any other directives, regulations, and rules, as may be amended from time to time and/or any successor legislation of Indonesia (for purpose of this section, “Privacy Laws”).

To the extent that the Partner Data provided by Partner comprises information that is considered personal information as defined by the Privacy Laws (“Personal Information”), then in relation to such data Partner represents and warrants: (a) it shall obtain valid and sufficient consent from the data subject, as required by the Privacy Laws, for your and LiveRamp’s processing activities; and (b) it shall provide local consumers with a channel to exercise their consumer rights as granted by the Privacy Laws.