Inventing Upfronts: True Fluidity You Can’t Fake
Adweek’s Convergent TV Summit East 2022 – Mainstage Session
Planning, activating, and measuring the performance of TV ads is not as simple as it used to be. With programming now consumed on-demand across multiple screens, now is the time to test alternative activation and measurement tools and embrace new ways to plan and deliver. Hear how leading industry experts are thinking about the current TV landscape and what will rule this year’s Upfronts and beyond.