For the first time, marketers can access single, deduplicated reporting across screens and platforms – the truest scorecard of media performance. Platforms and publishers are making their exposure data available through LiveRamp, and it’s our technology, expertise, and trusted collaboration network that make a side-by-side view of performance across media possible.
Cross-Media Intelligence unlocks real, actionable insights with speed flexibility and scale, providing:
- A single, de-deduplicated view – Unlock 6X more data coverage and get unprecedented campaign visibility with our unified media performance view—connecting publishers, DSPs, and other data sources through our expansive collaboration network.
- Insights in hours – Skip the weeks of connecting and normalizing data. Accelerate insights up to 4X faster with self-serve workflows, pre-configured templates, and automated tools.
- Configurable for your goals – Customize reporting to your goals and tactics to boost actionability and ROI by up to 25%. Optimize creative, test strategies, and refine spend for maximum impact.
Read our blog, and see our demo below for more information.
LiveRamp allows us to connect publisher data across our media plans—linear TV, CTV, and digital. It’s measurement-ready, which means we can skip time-consuming setup and get to actionable insights faster, helping us optimize reach and drive lower-funnel results more efficiently.
Other Notable Product Updates
Live/Connectivity
Our Live/Connectivity product portfolio helps brands reach authenticated audiences at scale and deliver personalized experiences across the adtech and martech ecosystems powered by RampID, LiveRamp’s interoperable, durable identifier.
- The Trade Desk CTV Activation: Advertisers can now expand reach with The Trade Desk by activating audiences via RampID to a CTV ID—unlocking more consumers and better results.
- Google DV360 Retail Media: Retail Media Networks can now license audiences to brands for activation in Google DV360—driving seamless brand collaboration and campaign impact through our Google Marketplace Retail Media integration.
- Authenticated Audiences on Spotify: Advertisers can maximize people-based reach with authenticated audiences now available on Spotify, the world’s largest audio streaming platform. Bid for Spotify audiences programmatically on RampID through major DSPs and SSPs—all enabled by LiveRamp’s Authenticated Traffic Solution.
Live/Identity
Our Live/Identity product portfolio helps customers build critical enterprise identity infrastructure, creating the most accurate, connected customer view possible.
- Match Rate Improvements: Our continued investments in connectivity deliver 10%+ higher match rates year-over-year, which means our customers get maximum value from the best match rates and accuracy in the industry.
- Identity Resolution and Translation in AWS and Snowflake: Customers can now resolve their data to a RampID directly within their own AWS or Snowlake environment – eliminating the burden and delays of data transfer for a faster, seamless experience.
Live/Insights
Our Live/Insights product portfolio provides our customers with groundbreaking capabilities in measurement, analytics, and AI.
- Three new Conversion API destinations: Amazon, TikTok Events API, and Yahoo! are the newest LiveRamp CAPI partners, giving advertisers easy access and accurate conversion tracking across even more top destinations.
- Conversion API Enhancements: With improvements to the implementation experience, it’s now easier than ever to send event data to more destinations with a single, one-time set up.
Live/Access
Our Live/Access product portfolio helps customers deepen customer understanding and reach new audiences via our dynamic data marketplace and provides opportunities for new second-party collaborations.
- Advertiser Direct Price Enforcement: An enhancement for data sellers, during bulk audience uploads, you’ll now get alerts for $0 or invalid segment prices. This means you can quickly spot and fix outliers without redoing the entire upload—saving time and ensuring accuracy.