As the news of Oracle exiting the ads business continues to unfold, we at LiveRamp are actively working to support our brands, agencies, publishers, and data suppliers during this time of transition. We understand the challenges this type of disruptive event can pose and are dedicated to ensuring your business continues to operate smoothly with minimal effort on your part.
Are you buying Oracle Curated or Branded Audiences? Are you using them in a live campaign right now? How do you move forward to support your third-party data needs?
To facilitate a smooth transition from Oracle Branded Audiences and Audiences by Oracle, we’ve developed bespoke third-party data audiences tailored to your specific needs. If you are using Oracle Branded Audiences, we’re collaborating with all of the Oracle Branded data suppliers, like Acxiom, Proximic by Comscore, and others, to deliver identical audiences through the LiveRamp Data Marketplace.
For those using Audiences by Oracle, we have new audience segments that can replace those that Oracle curated. Our solution incorporates best-in-class third-party data across key verticals, including CPG, B2B, Automotive, Intent and many more. With partnerships encompassing over 150 premium data suppliers, the LiveRamp Data Marketplace is well-equipped to maintain continuity in all the data categories previously offered by Oracle.
We can achieve these results through our dedicated audience solutions team, which has collaborated closely with our data suppliers to identify and map out comparable segments to the Oracle segments. Our success in managing this transition relies heavily on collaboration with our partners.
Here’s how our collaborations with best-in-class data suppliers like Deep Sync and AnalyticsIQ are making a difference:
“As a longstanding LiveRamp partner, we are doing everything we can to support Oracle’s former customers as they seamlessly transition away from the Oracle Advertising platform to the LiveRamp Data Marketplace. We are excited to work with LiveRamp as a preferred data provider to ensure that customers have access to the same or better curated audiences through LiveRamp’s Data Marketplace.” states Pieter De Temmerman, CEO of Deep Sync
“Our collaboration with LiveRamp has been instrumental in providing our clients with the predictive behavior audiences they require to launch more targeted campaigns during these unpredictable times. Together, we are setting new standards for customer success,” says Margo Hock, VP of Partnerships at AnalyticsIQ
As we continue to adapt to the evolving landscape, our priority remains clear: to support our customers and partners every step of the way. We are here to ensure that every transition is as smooth and manageable as possible. For guidance through these changes, or if you have audience inquiries, please reach out to your LiveRamp account team or the Data Marketplace team at [email protected].