I am thrilled to introduce our latest advancements in the LiveRamp Data Collaboration Platform, which is redefining how companies harness data to build brand and business value.
In a rapidly evolving landscape where speed, efficiency, and privacy are paramount to driving successful business outcomes, the LiveRamp Data Collaboration Platform empowers companies to unlock new levels of value from their data with ease and speed.
At LiveRamp, we believe in accelerating the potential of data collaboration to drive faster, more impactful outcomes. Our latest release marks a significant milestone, accelerating time-to-value for our customers and enhancing their ability to deliver personalized, relevant, and impactful marketing experiences.
Faster Insights, Immediate Action
One of the most exciting updates in this release is the ability to build first-party identity graphs within hours. Our proprietary Identity Engine allows brands to quickly make sense of their data, organizing it, enriching contact information and attributes, and unifying all first-party customer records into a single consumer view – based on YOUR rules. This not only saves valuable time but also gives our customers the ability to act on data insights faster, enabling more timely and relevant marketing campaigns. For instance, an automotive manufacturer spent over a year and $1 million attempting to build a first-party identity graph with consultants, but without success. When they partnered with LiveRamp, we took their data and built a tested output in under two hours.
By expediting the process of connecting customer data, marketers are better equipped to improve their activation, measurement, and overall data connectivity. In today’s data-driven world, where customer expectations are higher than ever, being able to move quickly is essential—and we’ve designed this platform to help our customers do exactly that.
We are putting your data strategy in your hands. Build your identity with your rules – in minutes, not months – driving more immediate marketing effectiveness.
Self-Service and Speed
LiveRamp is committed to continuing to enhance all of our users’ experiences. The enhanced self-service capabilities of this release mean that customers now have even more control over their data. Whether they’re looking to activate across our network of hundreds of partners or manage their data clean room deployments, the new features allow them to do so with unprecedented speed and autonomy.
For example, customers can easily activate across LiveRamp’s premier global ecosystem, including Google’s Display & Video 360 PAIR (Publisher Advertiser Identity Reconciliation). With just a few clicks, you can add PAIR as a destination and be ready to activate. This streamlined process ensures that companies can quickly and efficiently connect with their target audiences across multiple platforms, maximizing their marketing ROI.
Standardization for Smarter Collaboration
Another key advancement is the availability of our new Quick Start Insights available in the LiveRamp Clean Room, powered by Habu. These ready-to-go campaign and audience insights make it easier than ever for brands, media networks, and platforms to extract value from their clean room investments. Through insights standardization, a Retail Media Network client can onboard a new brand partner within hours, providing immediate access to media and data insights. This eliminates the need for manual insights query construction, saving valuable time, accelerating the delivery of value to their clients and driving faster, more efficient outcomes.
By simplifying the way teams allocate resources and derive insights, we’re enabling brands to realize the full potential of data collaboration in less time. This standardization also allows our customers to capitalize on a broader range of collaboration use cases.
With the largest set of collaboration partners in the industry, LiveRamp is uniquely positioned to help brands accelerate their learnings and drive more impactful marketing results.
A Thriving Collaboration Ecosystem
More than 130 brands, publishers, and media networks—including industry leaders such as Ampersand, DISH, LinkedIn, Pinterest, and the top 30+ retail media networks—are working together through LiveRamp to harness the power of data.
This growing collaboration underscores the value that our platform brings to the entire marketing lifecycle, from audience targeting to cross-platform activation and performance measurement. We’re proud to offer the world’s most robust collaboration ecosystem, and this release strengthens our ability to deliver transformative business value through partnerships and data-driven insights.
- “We are proud to be among the pioneers in testing clean room measurement pilots for social and offsite media campaigns utilizing LiveRamp. Through these initiatives, we have identified innovative strategies to significantly improve measurement match rates and conversions in several offsite media campaigns. As we continue to pursue excellence in our measurement capabilities, we are gearing up to further expand these partnerships across the ecosystem.” – Kasi Rajeev Oduri, Director of Data Science, Sam’s Club Member Access Platform.
- “We’ve built out this suite of dashboards and turned them on and this is how we want to think about retail media. Not just ROAS numbers. And not just CPMs, which every CPG advertiser likes to talk about. We want to bring it all together.” – Kyle Shank, Head of Media Technology, Analytics, and Operations, The Hershey Company
Future-Ready
As the focus on first-party data continues to become more critical, the future of advertising depends on secure, efficient data collaboration – and our platform provides the tools to help businesses thrive in this new reality.
Looking Ahead
At LiveRamp, we’re committed to continuously innovating and improving our platform to meet the evolving needs of our customers. The enhancements we’ve introduced in this release are just the beginning, and I’m excited about the many ways they’ll empower companies to create smarter, faster, and more impactful marketing campaigns.
I’m proud of what our team has accomplished with this latest release and confident that it will bring lasting value to our customers and their data-driven initiatives. Together, we’re building the future of data collaboration.
To learn more, read our press release and check out our release notes and demos.