Today, we introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as “IdentityLink.”
We’re excited to align the name of our widely used identifier with the LiveRamp brand. Both RampID™ and the LiveRamp brand demonstrate:
- Our commitment to neutrality and interoperability between identities, partners, and customers
- How we make data safe and easy to use without making compromises on effectiveness, security, or privacy
LiveRamp is recognized as the global leader in identity resolution, enrichment, and translation, connecting data across thousands of enterprises, publishers, technology platforms, data owners, and agencies safely and securely.
RampID™ facilitates these connections, as well as many ecosystem-wide data collaborations, like the ones made between marketers and publishers via LiveRamp’s Authenticated Traffic Solution (ATS) or between brands like Danone and their partners via Safe Haven.
For more information on our transition to the name RampID™, check out our FAQ.