We are thrilled to announce that LiveRamp has been recognized in Snowflake’s 2026 Modern Marketing Stack Report, expanding our leadership into new, critical categories. Building on our established foundation in identity, LiveRamp has been named a Leader in Data Collaboration, a testament to our commitment to providing the most advanced and intuitive data collaboration solutions for marketers on Snowflake.
The fourth annual edition of Snowflake’s report identifies the essential platforms and tools used by thousands of Snowflake customers. It showcases how marketers and advertisers can leverage the Snowflake AI Data Cloud and its partner ecosystem to create world-class customer experiences.
This year’s report highlights a major industry shift toward secure, scalable, and responsible data collaboration as the cornerstone of modern marketing. We are proud to be at the forefront of this evolution, empowering businesses to unlock new value from their data.
“Being named a Leader in Data Collaboration in Snowflake’s latest report validates our strategic focus on building a more connected ecosystem,” said Noel McMichael, VP, Commercial Cloud, LiveRamp. “The LiveRamp Clean Room is transforming how brands collaborate with partners, uncovering richer data-driven insights while supporting customer privacy program requirements. We’re excited to expand what’s possible for LiveRamp customers on Snowflake.”
Advancing data collaboration
LiveRamp’s recognition is driven by the powerful and flexible capabilities of the LiveRamp Clean Room, which enables businesses to:
- Collaborate securely with partners: Safely connect and analyze data with partners, enriching insights while enabling the highest levels of data governance.
- Unlock deeper insights: Move beyond legacy workflows to generate powerful cross-channel insights that prove ROI and inform strategy.
- Accelerate time to value: Utilize intuitive, user-friendly applications that empower marketers to build and analyze audiences without requiring technical expertise.
Our leadership in this space reflects our dedication to making sophisticated data collaboration simple, secure, and accessible for every business.
Building on a foundation of identity
LiveRamp continues to be recognized as a key player in the identity resolution space. Our presence across multiple foundational categories in the report – from identity to data collaboration – highlights the expanding, comprehensive nature of our platform. Building on our deep expertise in identity resolution, we now empower customers to not only understand their audiences, but also activate and collaborate on that intelligence in new and innovative ways within the Snowflake ecosystem.
Proof point: Chalice success on Snowflake
Chalice helps marketers build unique, high-performing custom audiences using AI. The challenge was enabling marketers to securely use their own first-party data to power AI models and seamlessly activate those audiences on key platforms. By leveraging LiveRamp’s Embedded Identity native app on Snowflake, they were able to:
- Build unique audiences with AI: Empower marketers to configure custom algorithms tailored to unique business objectives, moving beyond standard targeting to find high-performing audiences.
- Discover new growth opportunities: Use AI to expand reach and discover previously overlooked audiences, driving incremental business growth.
- Activate seamlessly on social platforms: Enable unique AI-powered audiences to be activated directly across major social platforms, starting with Meta and YouTube.
The partnership allows marketers to use Chalice’s advanced AI with LiveRamp’s identity solutions natively in Snowflake, turning complex data into high-performing campaigns.
Proof point: Cross Screen Media’s success on Snowflake
Facing challenges with data fragmentation, Cross Screen Media needed a way to provide its local agency clients with precise, cross-screen measurement and activation for CTV campaigns. By leveraging LiveRamp’s identity and data collaboration solutions within the Snowflake Media Data Cloud, they were able to:
- Achieve a unified view: Seamlessly connect vast data sources, including billions of offline records and ad exposures.
- Measure true reach: Accurately measure deduplicated, verified reach across multiple DSPs, proving that a collaborative, multi-platform approach is essential for maximizing campaign impact.
- Drive incremental lift: Uncover that individual DSPs provide significant incremental reach of up to 19%, an insight only possible through secure, cross-platform collaboration.
The partnership provides a robust, flexible solution that empowers Cross Screen Media to offer its clients unparalleled control over their data, enhanced targeting, and unified measurement.
Read the Full Cross Screen Media Success Story
Get the report and learn more
If you are looking for a flexible, powerful platform on Snowflake to achieve your marketing goals, LiveRamp is the solution for you. We have a proven track record of success helping businesses of all sizes improve their marketing ROI through better data collaboration.
Download Snowflake’s 2026 Modern Marketing Stack Report
Contact us today to learn more about how LiveRamp and Snowflake can help your business.