Turn Intent into Outcomes – Powered by AI

Describe your audience using natural language, instantly segment across multi-source data, surface new 3P opportunities, and activate new AI-first use cases.

Create Precise, Multi-Source Audiences in Minutes with AI-First Segmentation Capabilities

Use natural language to create precise, multi-source audiences in minutes. Describe your audience using natural language and instantly generate accurate, multi-source (1P, 2P, 3P) segments – then preview, refine, and activate. Other related AI-assisted platform actions include:

  • AI Help: Get context-specific answers and relevant help articles without leaving your task.
  • AI Asset Search: Quickly find the right data assets with natural-language search, saving time and effort.
  • AI Governance: Manage and honor data governance rules with our permission-aware platform that works across 1P, 2P, and 3P data.

AI-Assisted Segmentation & Activation Demo

Discover New 3P Audiences with AI-Assisted Search

We’ve enhanced our Data Marketplace with AI-assisted search. Buyers can now find their most relevant segments quickly using natural language, making discovery of 3P audiences seamless, surfacing high-value segments that accelerate time-to-value. ‌Future updates will expand capabilities to include chat, recommendations, and enhanced search features.

AI-Assisted Data Marketplace Search Demo

Take Advantage of New AI Destinations and Use Cases

Marketers can now move faster with LiveRamp’s expanded data collaboration network with 25+ new AI-first destinations and integrations that unlock fresh, high-performing use cases across the funnel. New AI-powered use cases with network partners:

  • Agentic buying and optimization partners Chalice AI, Scope3, and SWYM among others on the horizon.
  • Connect data + creative to AI search and chat experiences with Dappier.
  • Capture intent signals from customer service chats via Infobip and activate across the network.

You can accomplish your key use cases through agentic orchestration, taking advantage of LiveRamp’s identity, segmentation, activation, clean rooms, and measurement capabilities. Plus, LiveRamp lets you enable our AI capabilities on your terms – aligned with your organization’s AI policies.

Read more in the latest blog from LiveRamp Head of Product, Matt Karasick or check out our press release.

Other Notable Product Updates

Live/Connectivity

Our Live/Connectivity product portfolio helps brands reach authenticated audiences at scale and deliver personalized experiences across the adtech and martech ecosystems powered by RampID, LiveRamp’s interoperable, durable identifier.

  • 25+ new destinations and integrations:  LiveRamp has the most powerful data collaboration network, where you can reach more than 95% of the addressable digital audience in market, and we’re continuing to build. ‌In addition to the new AI use cases above, some highlights include: 
    • Netflix Ads: Activate 1P segments via RampID across Netflix premium CTV inventory. Netflix is one of the world’s leading entertainment services with more than 94 million monthly active ad-supported users globally. 
    • More authenticated scale: New Authenticated Traffic Solution, ATS Direct, PAIR, and Google Curation partners across the U.S., Europe, LATAM, and APAC expand authenticated reach for 1P segments.
  • New Conversions API Hub: Streamlined setup for web signal feeds across Online CAPI programs – cutting time-to-value for optimization and platform measurement.
  • Clean Room Activation for RMNs: Retail media networks can now power clean room collaboration, audience segmentation, and activation in one place for their brand partners.
  • Snowflake Activation: Snowflake customers using LiveRamp’s embedded identity tools can now take advantage of the new AI segmentation tools and activation in LiveRamp’s Data Collaboration Platform. 

Live/Identity

Our Live/Identity product portfolio helps customers build critical enterprise identity infrastructure, delivering the most accurate and connected customer view. Our industry-leading match rates and accuracy provide unmatched reach and value for our clients.

  • Identity Engine now Available Globally:  Build your first-party identity graph in hours – not weeks – based on your own rules to create an enterprise ID that ties all your customer data together.
  • Identity in Your Cloud: Resolve, translate, and deconflict IDs now available in AWS, Snowflake, and GCP in the US and the EU.  Get consistent results across multi-cloud and cloud-native stacks. 

 

Live/Insights

Our Live/Insights product portfolio provides our customers with groundbreaking capabilities in measurement, analytics, and AI.

  • Retail Intelligence: Retail Media Networks can now make their data available to CPGs and other suppliers through the LiveRamp Clean Room, with standardized dashboards that unlock previously unavailable shopper, audience, and sales insights.
  • Cross-Media Intelligence UI Enhancements: A redesigned interface makes it easier for business users to build custom reports aligned to client cross-media plans and goals, with automated refreshes, streamlined data inputs, and dynamic visualizations that can be accessed directly or exported into external tools.

Learn more about LiveRamp Intelligence offerings for clean room collaboration.