Build an Advertising Future Prepared for Signal Loss

With signal loss on the rise, now is the time to take action.

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Are you ready for today’s new digital landscape?

Cookies have been a staple in the adtech universe since the mid-1990s, but today half the internet is cookieless and signal loss continues to be a challenge for advertisers. Sweeping privacy legislation is impacting how data can be collected. Plus, consumers spend time across devices and platforms, making it harder than ever to understand customer journeys.

Build a Sustainable Plan for
Signal Loss

How do you minimize the negative impacts of cookie deprecation and signal loss on client experiences, measurement, and marketing ROI? LiveRamp works with customers to resolve these issues every day. Examples:

  • Improve addressability in cookieless browsers such as Safari, Firefox, and Microsoft Edge and across new channels such as CTV

  • Enable accessible inventory and wide use with the Authenticated Traffic Solution, which has a proven track record in the industry with broad adoption in 22 different markets and 16,000 publisher domains

  • Develop a privacy-centric approach that keeps consumer security at the forefront with LiveRamp RampID. LiveRamp solutions enable global addressability without third-party cookies, device IDs, or IP addresses

  • Establish scale and flexibility across the marketing ecosystem, mitigating signal loss on every channel and device your customers spend time

Get started with these resources

Not sure how to build a strategy prepared for signal loss? Explore the resources below — or fill out the form below to get help with next steps.

Are you ready to overcome signal loss? Set up some time with a LiveRamp expert to discuss today.