Your Personal Information, Your Rights

The CCPA provides California residents with specific rights regarding their personal information. Learn about your CCPA rights and how to exercise them.

INTRODUCTION

Types of Requests

California residents are entitled to make certain requests (Access, Delete, and Opt-Out) of businesses as described in the California Consumer Privacy Act (CCPA). These requests can be made by the California resident or by an Authorized Agent on their behalf. See below for more information and instructions on exercising these rights and learn about the different types of requests and how to initiate them.

Access Request

As a California resident, you have the right to request that LiveRamp disclose what personal information we collect, use, or sell about you. This data may include, but is not limited to, online and offline data (to learn more about online and offline data, please go to our FAQs section.)

For this type of request, LiveRamp will provide you with an Access Report which will contain an explanation of the information we collect, use, or sell about you. We will respond to your Access request within 45 days of receipt.

Learn more about the process and what you may need in our FAQ section, or to start a request, click below.

Make an Access Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Category Request

As a California resident, you have the right to request that LiveRamp disclose which categories of your Personal Information we collect, use, or sell. Exercise this request to receive a report on the categories of data that we have collected about you. Examples include the categories that your personal information belongs, data sources, and categories of third parties.

Learn more about the process and what you may need in our FAQ section, or to start a request, click below.

Make a Category Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Opt-Out Request

LiveRamp offers all consumers, regardless of place of residence, the ability to opt out of our enablement of personalized advertising. We offer three types of opt-outs to assist you in exercising the greatest control over your information. These are cookie-based, mobile, and permanent opt-outs. LiveRamp will complete all opt-out requests within 15 days of receipt.

Learn more about the process and opt-out types in our FAQs section, or to start a request, click below.

Make an opt-out request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Deletion Request

If you would like LiveRamp to delete all data about you in relation to our services, you may submit a Deletion Request.

Note: If you are planning to submit both a Deletion Request and an Access Request, we recommend that you submit the Access Request first, then submit a Deletion Request after reviewing your completed report from us. Otherwise, we may delete your information before we can return it to you. Note that even if you submit a Deletion Request, your data may come back to us again if you use a different email address or identifier when interacting with us or our partners. If you want to be sure that your data will not be used further by us for personalized advertising, we recommend that you submit both a Deletion and an Opt-Out Request.

Learn more about the distinction between Opt-Out and Deletion Requests and the process in our FAQs section, or to start a Deletion Request, click below.

Make a Deletion Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

FAQs

  • What are the rights granted by the California Consumer Privacy Act (CCPA)? What does it do?

    The CCPA gives California residents the right to request from a business the data collected about them, from whom the data is collected, the purpose of collection or sale of the data, the types of data disclosed or sold, and the categories of third parties the data is being disclosed or sold to. California residents also have the right to opt out of sale of their personal information and to request deletion of their data. This portal enables California residents to exercise these rights for data collected by LiveRamp.

  • What do I need in order to make a request?

    To make an Access, Deletion, or Category request (as an individual/consumer), you will need to provide verifiable proof of your identity (such a driver’s license) and proof of California residency. If you’re unable to provide a California government-issued photo ID, you can prove your California residency by sending us one of the following documents:

    • A current, dated (not older than three months) utility bill
    • A dated tenant agreement/house purchase deed
    • Employers certificate for proof-of-residence
    • ID card issued by an educational institution that lists the address, or
    • Voter registration card

    You will also need access to a digital camera (via a phone), a mobile phone to receive text messages, and an active email address. If you are making the request as an Authorized Agent or Parental/guardian on behalf of someone else, we will also require evidence of your authority to make the request, and verifiable proof of that consumer’s identity and California residency. To learn more about making a Parental/guardian or Authorized Agent request, please see additional FAQ questions below.

  • How do I make a request if I don’t have access to a government-issued photo ID, a digital camera, or a mobile phone to receive text messages?

    Please call the below phone number and enter the access code that corresponds to the type of request you want to exercise.

    You will need to provide the following information:

    • First Name, Last Name
    • Phone Number
    • Home Address
    • Email

    Process for submitting a request via phone:

    Step 1: Call (844) 678-0045

    Step 2: Enter the applicable service code:
    Opt Out Request: 1
    Access Request: 2
    Category Request: 3
    Deletion Request: 4

    A LiveRamp consumer care representative will contact you, to complete your request.

  • Do you have another method other than web submission for me to submit my request?

    Yes, please call the below phone number and enter the access code that corresponds to the type of request you want to exercise.

    You will need to provide the following information:

    • First Name, Last Name
    • Phone Number
    • Home Address
    • Email

    Process for submitting a request via phone:

    Step 1: Call (844) 678-0045

    Step 2: Enter the applicable service code:
    Opt Out Request: 1
    Access Request: 2
    Category Request: 3
    Deletion Request: 4

    A LiveRamp consumer care representative will contact you, to complete your request.

  • Can I make an Authorized Agent request or a request on behalf of my minor child?

    This portal can be used for requests by an Authorized Agent or legal guardian on behalf of a minor child. Please see other FAQs for more details about making these requests.

  • Can I make a Household Request?

    LiveRamp does not maintain aggregate household data that we can link back to a single household. If you would like to make a request for everyone in your household, please submit individual requests for each household member.

  • What if I want to make a request on behalf of my minor child?

    Minors Under Age 16: LiveRamp does not knowingly collect, use, or sell the data of minors under the age of 16. If we learn that we have collected personal information of someone under 16, we will delete that information from our database.

    As a parent of a child under the age of 18, you may make a request (Access, Deletion, Category or Opt-Out) on your minor. You will be required to provide certain information to us so we can verify your identity and your relationship to the child.

  • What is required to make a parental request?

    In order to make a parental request via our portal, you will need:

    • Child’s personal information (e.g. child’s full name, child’s email address, child’s mobile phone number)
    • Proof of your custodial guardianship of the child
    • Parent’s government-issued photo ID (California driver’s license is best)
    • Parent’s proof of California residency
    • Parent’s email address
    • Access to a digital camera through a computer or phone (phone is best due to quality of photo)
    • Access to a mobile phone number to receive text messages
  • Does LiveRamp store data on minors?

    Please note: LiveRamp does not knowingly collect or use the data of minors under the age of 16. We may have some data about minors where we do not have sufficient information to identify their age. If we learn that we have collected personal information of someone under 16, we will delete that information from our database.

  • What is required to submit a request as an Authorized Agent?

    You will need to verify your identity and provide written authorization from the consumer to act as their Authorized Agent. LiveRamp will also need to verify the identity of the consumer directly. LiveRamp reserves the right to deny the request if we do not receive proper proof of authorization and verifiable identification of both the agent and the consumer.

    If you are a commercial business acting as an authorized agent, the following documentation is required:

    • A Certificate of Good Standing from the California Secretary of State.
    • Written authorization that includes the consumer’s first name, last name, email address, and telephone number, along with which rights request(s) the consumer wants the authorized agent to submit on their behalf. This document must be signed and dated by each consumer authorizing the agent to act on their behalf. This document should also include the name of the authorized agent (commercial business).
    • Once the authorized agent provides a valid email address for each consumer, LiveRamp will contact the consumer for identity verification.

    If you are an individual acting as an authorized agent, the following documentation is required:

    • A valid power of attorney document signed and dated by the consumer (preferably notarized, but not required) pursuant to California Probate Code sections 4000 and 4465. Please include the consumer’s first name, last name, and physical CA address.
    • If you do not have a signed power of attorney document, we will require written authorization. This document must include the consumer’s first name, last name, email address, and telephone number, and be signed by the consumer authorizing the agent to act on their behalf. You must also include which rights request(s) the consumer has authorized.
    • If you are an authorized agent, you can make mobile and permanent opt-out requests from your device provided the consumer has provided you the relevant information to submit the request. Cookie opt-out is only effective on the devices from which they were performed on.
  • What expectations should the Authorized Agent set with the CA consumer?
    • The right of access and deletion are afforded to CA residents only. We will require proof of residency (noted on the written authorization form described above).
    • Authorized Agent’s consumer will need to sign the authorization form described above.
    • For safety reasons, the client of the Authorized Agent will need to validate their identity directly with LiveRamp.
    • In order for the consumer of the Authorized Agent to validate their identity, LiveRamp will set up an appointment to call the consumer to complete a series of challenge questions. In order to do this, the consumer of the Authorized Agent should provide the Authorized Agent with an active email address that they check and/or can access easily to set up the phone call appointment with LiveRamp.
    • For safety reasons, the Access Report will be sent directly to the consumer within 45 days).
  • How do I find out what data LiveRamp knows about me?

    In order to find out what information LiveRamp has collected about you in relation to our services under CCPA, you’ll need to request an Access Report through this portal. As part of the access request process, you’ll be asked to verify and provide proof of residency in California.

    Once you have successfully submitted your Access Request, LiveRamp will provide you with a Consumer Access Report that describes the Personal Information about you that LiveRamp has collected, sold, or disclosed in the last year. Per CCPA requirements, consumers may request a Consumer Access Report two times in any one-year period.

  • How do I delete the data that LiveRamp knows about me?

    In order to delete information LiveRamp has collected about you, you’ll need to make a Deletion Request through this portal. As part of the deletion process, you’ll be asked to verify and provide proof of residency in California or that you are located in California.

    Please note that if you choose to have us delete your information, you will still continue to receive ads. If your goal is to stop LiveRamp’s personalized advertising, we recommend that consumers opt-out instead of deleting their data. A standard Opt-Out Request would move all of the information we have about you to our filter. This way when you move, get a new phone number etc., we will have an easier time identifying this information and can move it to the opt-out filter sooner. If you delete your data, it is possible you will receive personalized advertisements in the future if we are unable to connect your new information to your Opt-Out Request.

  • How long does LiveRamp have to respond to my Access or Deletion Request?

    We will respond to your Access or Deletion Request within 45 days of receiving your request. If we need more time to process your request, we will notify you within the first 45 days, and will request an extension for up to an additional 45 days. Our total time to respond will not exceed 90 days from the date of receiving your request. If we find that we are unable to respond to your request, we will let you know within 45 days of the reasons why and your rights to appeal our decision.

  • Why am I still seeing advertisements? I opted out.

    We respect the desire to opt out of services enabled and facilitated by LiveRamp. Please note that opting out means your data will no longer inform your experiences with our partners. You will continue to see ads across the internet which may disrupt your browsing experience, as these ads will be irrelevant to your interests and preferences.

    After opting out via our portal, you will still see ads online. We recommend you also opt out using the Digital Advertising Alliance’s (DAA) opt-out page. This solution will to give you broader reach in opting out of ads based on your interests.

  • At a high level, how and why do I receive personalized advertising from companies using LiveRamp’s services?

    At one point you provided your information (i.e. email address, phone number, etc.) to either a brand, technology platform, or publisher through purchasing a product, signing up for their newsletter, etc.

    As a result, this brand has the Personal Information you provided. Personal information is any piece of information that can be linked to an individual. It may include your full name, mailing address, email, IP address, etc.

    At that time, you were notified of this collection through the privacy policy of the brand.

    This brand now wants to show you advertising on a website or platform that you spend time on (i.e. social media, reading news articles, using services, etc.).
    In order to make the ad experience more private and secure, we act as a middle layer to shepherd data safely between brand advertisers and websites/platforms on the internet.

  • How do I stop receiving personalized advertising?

    In order to stop receiving personalized advertising from companies that use LiveRamp’s services, we recommend that you opt out via our website.

    When you opt out through our website, you will no longer see personalized ads related to LiveRamp’s services. However, in general, you will still continue to see ads.

    An Opt Out Request is more effective than a Deletion Request in ensuring we do not use your data again for personalized advertising. We recommend opting out versus deleting the information LiveRamp has collected about you in relation to our services. Once your personal information has been deleted, such as an email address, there is a chance that you will still continue to receive ads. If you make an opt-out request, we will place your identifiers on a filter to prevent your information from being used again in the future. This includes any new information that we may associate with you in the future. On the other hand, a deletion request removes all of your data from our system. If you make a deletion request, we will not be able to associate you with new information in the future (i.e. a new email address); consequently, we will treat that address as a new “person” and may use it.

  • What is an example of how LiveRamp uses my data?

    Here’s how LiveRamp enables more personalized advertising:

    Scenario:
    Big Woods, an outdoor gear company, wants to show ads to current and previous customers. Jane bought a sleeping bag from Big Woods last year, and, at the time of purchase, she provided her email address, among other personal information. Now, Big Woods would like to show online ads to Jane about tents to pair with her sleeping bag. To do this, Big Woods sends LiveRamp a list of emails of sleeping bag purchasers, including Jane’s: janedoe@janedoe.doe.

    Protecting Jane’s data:
    To protect Jane’s privacy, LiveRamp works with its partners to ensure that Jane’s personal information, in this case, her email, is not shared in its human-readable form. When we receive Jane’s personal information, if it isn’t already, we transform and mask it via a process called hashing and salting, techniques commonly used by companies to protect data.

    Hashing works by taking plain text, i.e. janedoe@janedoe.doe, and, using a formula called a hash function, transforms it into a string of numbers and letters.

    Salting works by adding additional characters onto the end of whatever you’re about to hash. This changes the resulting hash and acts as another layer of protection.

    How LiveRamp recognizes Jane:
    When Jane provides her email to a website with which LiveRamp partners, that partner places a cookie—a small piece of code used by sites for purposes such as data collection or analysis—when Jane signs up or logs in, then hashes Jane’s email and sends it to LiveRamp. This allows LiveRamp to create a list of known consumers based on hashed and salted emails from its partners. When Jane visits the site in the future, LiveRamp uses the cookie, which contains Jane’s hashed and salted protected information, to recognize her instead of using janedoe@janedoe.doe.

    How LiveRamp connects Big Woods to Jane:
    When Big Woods sends its own list of hashed emails of sleeping bag purchasers to LiveRamp, LiveRamp will attempt to match their hashed and salted emails to the created list through our partners. If we are able to do so, the cookie that our partner placed can now act as a connection point to enable personalized advertising.

    In short, by using techniques like hashing and salting to transform and mask human-readable personal information, LiveRamp enables marketers to deliver personalized experiences while protecting consumer privacy.

  • Can you explain more about the difference between offline and online data?

    Online data is data that LiveRamp maintains that is tied to your online identity or identifier. Online identifiers are linked to your digital persona. They are not typically considered personally identifiable information, i.e. cookie ID, IP address, TV subscriber ID. Offline data is usually data you have provided that is personally identifiable, e.g, city and zip code.

  • What do the different opt-outs do?

    Cookie Opt-Out:
    Our cookie-based opt-out places a cookie on your browser that blocks future cookies being installed on your browser in the future, however, this opt out is reversible. If you would like to receive personalized advertisements from LiveRamp again, reverse the request by locating your browser settings and selecting “Clear Browsing Data” or “Clear Cookies”). The Digital Advertising Alliance also provides the option to immediately apply a cookie-based opt-out here. Please note: cookie-based opt-outs are tied to specific devices and browsers. To opt out of all cookie-based data collection, you will have to submit cookie-based Opt-Out Requests using each browser. Further, every time cookies are deleted by clearing browsing data, the opt-out cookie will also be deleted.

    When you opt out of LiveRamp cookies, we place an opt-out cookie on your web browser, on our advertising domain that indicates you have chosen to opt out. This cookie tells web sites using our solutions to not personalize the online ads you see. If you buy a new computer, upgrade or change your web browser, or delete this opt-out cookie by clearing your browser files, you will need to perform this process again.

    Mobile Opt-Out:
    Our mobile opt-out takes your mobile advertising ID (MAID) and moves it to a filter. When we see that MAID in the future, the filter prevents our system from distributing the or information associated with it. Just like the cookie-based opt-out, your mobile opt-out can be reversed if you choose. Specific methods to reverse the opt-out request vary based on your operating system but both offer the ability to reset your MAID in the device settings.

    Permanent Opt-Out:
    Our “Permanent opt out” opts you out of the LiveRamp system based on your email address(es) and prevents us from distributing any information (device identifiers or other IDs) we have associated with your email address(es) going forward. While this opt out does not prevent LiveRamp from receiving information about you from our partners or clients in the future, the opt out does ensure that information we can match to your email address will be unusable for targeted advertising; and while the opt out also does not prevent LiveRamp from placing cookies on your browser in the future, the cookies will not contain a usable identifier for targeted advertising by LiveRamp. Because this opt out relies on an email address, you should submit any active email addresses so that we can ensure comprehensive suppression of your devices in our system. Please note that LiveRamp does not retain your email addresses in human-readable form and that this opt out could take up to 48 hours to take effect.

  • What is the Opt Out process?

    Cookie Opt-Outs: These opt-out cookies will prevent LiveRamp from using data-collection cookies on your device going forward.

    Mobile Opt-Out: We will ask for your Mobile Advertising ID (MAID), which can be found in the settings section of your mobile device. We will then move this ID to our opt-out filter, which prevents our system from distributing any information associated with your ID going forward.

    Permanent Opt-Out: We will ask for personal information such as email address, postal address, and phone number. We will then locate any IDs that we have tied to you in our system. Once we find all of those, we will move them to our opt-out filter. This prevents our system from distributing any information associated to your IDs going forward.

  • How is opting out different from deletion?

    When you opt out, LiveRamp retains limited information in our system to prevent existing and new information associated with it from being used in the future. On the other hand, deletion removes all your data from the system, including any signals an Opt-Out Request would put in to prevent future information from being used to build a new profile on you. In other words, if you submit a Deletion Request, our systems forget everything about you, including the fact that you told us to forget everything about you.

    Because of this, in the long run, an opt-out is more effective at ensuring we do not use your data for personalized advertising moving forward.

Who is LiveRamp?

LiveRamp is a data connectivity platform. Our technology sits between you, the consumer, and a brand that markets through advertising. It ensures any data connected across the internet for the purpose of digital advertising considers your privacy and choice a priority at all times. LiveRamp does not take, nor own, personal information. Our service allows websites that rely on digital advertising to keep your experience free of charge and personalized, versus disrupting your browsing experience with ads irrelevant to your interests.

Consumer-Centric Privacy

By design, much of the internet is ad-supported, so data provides a much-needed context for delivering a better, more relevant advertising experience to consumers. That said, a culture of accountability is essential to succeed in a data-driven world. LiveRamp believes that consumers should have transparency, visibility, and choice into how their data is being used.

LiveRamp and Data Privacy

We believe that consumers have a fundamental right to decide how their data is used. We also believe in the power of data, and that it can be used to shape our world for the better. Data used properly and ethically benefits consumers, businesses, and the economy. We are committed to education around data privacy, transparency, and choice.

For more in-depth details on your rights as a California citizen, read our California Privacy Notice