Your Personal Information, Your Rights

The CCPA provides California residents with specific rights regarding their personal information. Learn about your CCPA rights and how to exercise them.

INTRODUCTION

Types of Requests

California residents are entitled to make certain requests (Access, Delete, and Opt-Out) of businesses as described in the California Consumer Privacy Act (CCPA). These requests can be made by the California resident or by an Authorized Agent on their behalf. See below for more information and instructions on exercising these rights and learn about the different types of requests and how to initiate them.

Access Request

As a California resident, you have the right to request that LiveRamp disclose what personal information we collect, use, or sell about you. This data may include, but is not limited to, online and offline data (to learn more about online and offline data, please go to our FAQs section.)

For this type of request, LiveRamp will provide you with an Access Report which will contain an explanation of the information we collect, use, or sell about you. We will respond to your Access request within 45 days of receipt.

Learn more about the process and what you may need in our FAQ section, or to start a request, click below.

Make an Access Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Category Request

As a California resident, you have the right to request that LiveRamp disclose which categories of your Personal Information we collect, use, or sell. Exercise this request to receive a report on the categories of data that we have collected about you. Examples include the categories that your personal information belongs, data sources, and categories of third parties.

Learn more about the process and what you may need in our FAQ section, or to start a request, click below.

Make a Category Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Opt-Out Request

LiveRamp offers all consumers, regardless of place of residence, the ability to opt out of our enablement of personalized advertising. We offer three types of opt-outs to assist you in exercising the greatest control over your information. These are cookie-based, mobile, and permanent opt-outs. LiveRamp will complete all opt-out requests within 15 days of receipt.

Learn more about the process and opt-out types in our FAQs section, or to start a request, click below.

Make an opt-out request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Deletion Request

If you would like LiveRamp to delete all data about you in relation to our services, you may submit a Deletion Request.

Note: If you are planning to submit both a Deletion Request and an Access Request, we recommend that you submit the Access Request first, then submit a Deletion Request after reviewing your completed report from us. Otherwise, we may delete your information before we can return it to you. Note that even if you submit a Deletion Request, your data may come back to us again if you use a different email address or identifier when interacting with us or our partners. If you want to be sure that your data will not be used further by us for personalized advertising, we recommend that you submit both a Deletion and an Opt-Out Request.

Learn more about the distinction between Opt-Out and Deletion Requests and the process in our FAQs section, or to start a Deletion Request, click below.

Make a Deletion Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Who is LiveRamp?

LiveRamp is a data connectivity platform. Our technology sits between you, the consumer, and a brand that markets through advertising. It ensures any data connected across the internet for the purpose of digital advertising considers your privacy and choice a priority at all times. LiveRamp does not take, nor own, personal information. Our service allows websites that rely on digital advertising to keep your experience free of charge and personalized, versus disrupting your browsing experience with ads irrelevant to your interests.

Consumer-Centric Privacy

By design, much of the internet is ad-supported, so data provides a much-needed context for delivering a better, more relevant advertising experience to consumers. That said, a culture of accountability is essential to succeed in a data-driven world. LiveRamp believes that consumers should have transparency, visibility, and choice into how their data is being used.

LiveRamp and Data Privacy

We believe that consumers have a fundamental right to decide how their data is used. We also believe in the power of data, and that it can be used to shape our world for the better. Data used properly and ethically benefits consumers, businesses, and the economy. We are committed to education around data privacy, transparency, and choice.

For more in-depth details on your rights as a California citizen, read our California Privacy Notice