Your Personal Information, Your Rights

The California Consumer Privacy Act (CCPA) provides California residents with specific rights regarding their personal information. Learn about your CCPA rights and how to exercise them.

INTRODUCTION

Types of Requests

Under the CCPA, California residents have the right to make Access, Deletion, and Do Not Sell My Personal Information Requests of businesses. These requests can be made by the California resident or by an Authorized Agent or Parent or Legal Guardian on their behalf. See below for more information and instructions on exercising these rights.

Access Request

As a California resident, you have the right to request access to the personal information we have about you.

For this type of request, LiveRamp will provide you with an Access Report which will contain an explanation of the information we collect, use, or sell about you. We will respond to your Access Request within 45 days of receipt, and may contact you if we need more time to process your request.

Learn more about the process and what you may need in our FAQ section, or to start a request, click below.

Make an Access Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Category Request

As a California resident, you have the right to request that LiveRamp disclose which categories of your personal information we collect, use, or sell. When you exercise this request, you will receive a report on the categories of data we have collected about you, such as the categories of personal information and data sources we have about you, and the categories of third parties with whom we have shared your information.

Learn more about the process and what you may need in our FAQ section, or to start a request, click below.

Make a Category Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Do Not Sell My Personal Information Request

As a California resident, you have the right to opt out of the sale of your personal information. When you opt out, your personal information will no longer be sold or shared with third parties for their own use.

Make a Do Not Sell My Personal Information Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

Deletion Request

As a California resident, you have the right to request deletion of the personal information we have about you.

Note: If you are planning to submit both a Deletion Request and an Access Request, we recommend that you submit the Access Request first, then submit a Deletion Request after reviewing your completed report from us. Otherwise, we will not have any personal information to return to you in an Access Request.

Also note that if you choose to have us delete your information, you will still continue to receive ads across the internet. If your goal is to minimize personalized ads by third parties who use our services and otherwise minimize their ability to transfer personal information about you, we recommend that you submit a Do Not Sell My Personal Information Request instead of a Deletion Request.

To learn more about the distinction between the Deletion Request and the Do Not Sell My Personal Information Request, please see the information in our FAQ section.

Make a Deletion Request here:
As a consumer >
As a parent/guardian >
As an authorized agent >

FAQs

  • What are the rights granted by the California Consumer Privacy Act (CCPA)? What does it do?

    As a California resident, you have the right to request access to the personal information we have collected about you (Access Request) and to request that LiveRamp disclose which categories of your personal information we collect, use, or sell (Category Request). You also have the right to request that we delete the personal information we have collected about you (Deletion Request), and you have the right to opt out of the sale of your personal information so we will no longer sell your personal information to third parties (Do Not Sell My Personal Information Request).

  • What do I need in order to make an Access or a Deletion Request?

    To make an Access or a Deletion Request as an individual, you will need to provide the following:

    1. Verifiable proof of your identity (such as a driver’s license)
    2. Verifiable proof of California residency 
      • Note: If you’re unable to provide a California government-issued photo ID, you can prove your California residency by emailing one (1) of the following documents to us at consumercare@liveramp.com
        • A current, dated (not older than three months) utility bill;
        • A dated tenant agreement/house purchase deed;
        • Employers certificate for proof-of-residence;
        • ID card issued by an educational institution that lists the address; OR
        • Voter registration card 
    3. A mobile phone to a upload a selfie and a copy of the ID card
    4. An active email address

    If you do not have one of the above requirements, you may also exercise your Access, Deletion or Do Not Sell My Personal Information rights by calling our toll-free number.

    Process for submitting an Access, Deletion, or Do Not Sell My Personal Information Request via phone: 

    Step 1:  Call (844) 678-0045

    Step 2: Enter the applicable service code:
    Do Not Sell My Personal Information Request: 1
    Access Request: 2
    Category Request: 3
    Deletion Request: 4 

    Step 3: You will need to provide the following information:  

    • First Name, Last Name 
    • Phone Number
    • Home Address
    • Email

    Once you have completed the steps above, a LiveRamp consumer care representative will contact you to complete your request.  

  • What is required to submit an Access or a Deletion Request as an Authorized Agent?

    As an Authorized Agent, you will need to provide the following in order to submit an Access or a Deletion Request on behalf of a California resident:

    1. Verifiable proof of your identity (such as a driver’s license)
    2. Signed, written authorization from the California consumer that you have their permission to act as an Authorized Agent, OR a valid power of attorney document signed and dated by the consumer (preferably notarized, but not required) pursuant to California Probate Code sections 4000 and 4465. Please include the consumer’s first name, last name, and CA home address.
    3. The consumer’s email address and phone number. We will contact the consumer directly for identity verification.

    Note that if we do not receive verifiable proof of identification or authorization from both the Authorized Agent and the consumer, we may deny the request.

    If you are a commercial business acting as an Authorized Agent, the following documentation is required:

    1. A Certificate of Good Standing from the California Secretary of State.
    2. Written authorization that includes:
      • The consumer’s first name, last name, email address, and telephone number, along with which rights request(s) the consumer wants the Authorized Agent to submit on their behalf. 
      • Signed, written authorization from the California consumer that you have their permission to act as their authorized agent. This document should also include the name of the Authorized Agent (commercial business).
    3. The consumer’s email address and phone number. We will contact the consumer directly for identity verification.
  • Do you have another method other than web submission for me to submit my request?

    We have a second method for you to exercise your California privacy rights. Apart from submitting an online request, you may exercise your Access, Deletion, or Do Not Sell My Personal Information rights by calling us at our toll-free phone number: 

    Step 1:  Call (844) 678-0045

    Step 2: Enter the applicable service code:
    Do Not Sell My Personal Information Request: 1
    Access Request: 2
    Category Request: 3
    Deletion Request: 4 

    Step 3: You will need to provide the following information:  

    • First Name, Last Name 
    • Phone Number
    • Home Address
    • Email

    Once you have completed the steps above, a LiveRamp consumer care representative will contact you to complete your request.  

  • Can I make a Household Access, Deletion, or Do Not Sell My Personal Information Request?

    We do not maintain aggregate household data that we can link back to a single household. If you would like to make a request for everyone in your household, please submit individual requests for each household member via this online portal or via our CCPA toll-free number above.

  • What if I can’t validate my identity?

    If you have attempted to submit a Do Not Sell My Personal Information, Access, Category, or Deletion Request via this webpage or our toll-free number and have been unable to validate your identity, please contact us at consumercare@liveramp.com.

  • What if I want to make a request on behalf of my minor child?

    As a parent of a child under the age of 16, you may make an Access, Deletion, or Do Not Sell My Personal Information Request on behalf of your minor child. You will be required to provide the following information to us so we can verify your identity and your relationship to the child:

    1. Child’s personal information (e.g. child’s full name, child’s email address).
    2. Proof of your custodial guardianship of the child.
    3. Parent’s government-issued photo ID (California driver’s license is best).
    4. Parent’s proof of California residency.
    5. Parent’s email address.

    Access to a mobile phone number to upload selfie and copy of the ID card.

  • What is required to make a parental request?

    We do not knowingly collect or use the data of minors under the age of 16. We may have some data about minors where we do not have sufficient information to identify their age. If we learn that we have collected the personal information of someone under 16, we will delete that information from our database. If you believe we may have the personal information of someone under 16, please email us at consumercare@liveramp.com.

  • How do I find out what data LiveRamp knows about me?

    In order to find out what information we have collected about you, you’ll need to submit an Access Request through this portal. As part of the Access Request process, you’ll be asked to verify and provide proof of residency in California.

    Once you have successfully submitted your Access Request, we will provide you with a Consumer Access Report that describes the personal information about you that we have collected, sold, or disclosed in the past year. Per CCPA requirements, you may submit an Access Request two times in any one-year period.

  • How do I delete the data that LiveRamp knows about me?

    In order to delete information we have about you, you’ll need to make a Deletion Request through this portal. As part of the deletion process, you’ll be asked to verify your identity and provide proof of residency in California.

    Please note that if you choose to have us delete your information, you will still continue to receive ads across the internet. If your goal is to minimize personalized ads by third parties who use our services and minimize their ability to transfer personal information about you from one place to the other, we recommend that you submit a Do Not Sell My Personal Information Request instead of a Deletion Request.

  • What is the difference between a Deletion Request and a Do Not Sell My Personal Information Request?

    A Do Not Sell My Personal Information Request is more effective than a Deletion Request to minimize personalized advertising by clients using our services, to prevent clients from transferring your personal information, and to prevent LiveRamp from selling your personal information in the future.

    This is because when you submit a Deletion Request (as opposed to a Do Not Sell My Personal Information Request), we delete your personal information and, therefore, we cannot do anything to actively minimize the use of your personal information through our services. Consequently, our clients might still use our services to attempt to advertise to you or transfer your information from one place to another. In addition, your information may later reenter our databases and, because we deleted all of your information, we will not have the ability to recognize you as someone who wishes to minimize the future use or sale of your data. On the other hand, if you make a Do Not Sell My Personal Information Request, we will place your identifiers on a filter to prevent, to the best of our ability: (1) LiveRamp clients from serving you personalized ads (2) LiveRamp clients from transferring your personal information, and (3) LiveRamp from “selling” your personal information in the future.

  • How long does LiveRamp have to respond to my Access or Deletion Request?

    We will respond to your Access or Deletion Request within 45 days of receiving your request. If we need more time to process your request, we will notify you within the first 45 days and will request an extension for up to an additional 45 days. If we find that we are unable to respond to your request, we will let you know why and provide your rights to appeal our decision.

  • I opted out. Why am I still seeing advertisements?

    We respect the desire to opt out of services enabled and facilitated by LiveRamp. Please note that submitting a Do Not Sell My Personal Information Request means that your data will no longer be used for targeted advertising by our clients who use our services. You may still receive targeted advertising but it will not be fueled by our products or services, or they will not be relevant to your interests and preferences.

    We recommend that you also opt out using the Digital Advertising Alliance’s (DAA) opt-out page. This solution will give you broader reach in opting out of ads based on your interests.

  • How do I stop receiving personalized advertising?

    If your goal is to minimize personalized ads by third parties who use our services, we recommend that you submit a Do Not Sell My Personal Information Request and we will place your identifiers on a filter to minimize our clients’ ability to serve you personalized ads or otherwise transfer your personal information using LiveRamp’s services.

Who is LiveRamp?

LiveRamp is a data connectivity platform. Our technology sits between you, the consumer, and a brand that markets through advertising. It ensures any data connected across the internet for the purpose of digital advertising considers your privacy and choice a priority at all times. Our service allows websites that rely on digital advertising to keep your experience free of charge and personalized.

Consumer-centric Privacy

By design, much of the internet is ad-supported, so data provides a much-needed context for delivering a better, more relevant advertising experience to consumers. That said, a culture of accountability is essential to succeed in a data-driven world. LiveRamp believes that consumers should have transparency, visibility, and choice into how their data is being used.

LiveRamp and Data Privacy

We believe that consumers have a fundamental right to decide how their data is used. We also believe in the power of data, and that it can be used to shape our world for the better. Data used properly and ethically benefits consumers, businesses, and the economy. We are committed to education around data privacy, transparency, and choice.

For more in-depth details on your rights as a California citizen, read our California Privacy Notice