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Outward Media

Fortune 1000 firms and start-ups alike use OMI business contact data to fuel modern digital marketing initiatives. With the industry’s most comprehensive B2B and SMB databases along with a specialty vertical medical database, OMI offers access to over 50 million decision-makers.

When intent signals are matched to OMI contact data, the combined data set of potential in-market prospects is taken to the LiveRamp Identity Graph to create anonymized IDs. Those IDs are then delivered to a demand-side platform to generate digital or social ads. Our 72%+ OMI-to-LiveRamp match rate boosts ROI when email campaigns are combined with digital marketing.

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